Responsibilities

• Partner with product management to develop pricing and offer strategy
• Become head storyteller for your solutions as you lead product launches
• Develop a deep understanding of competition and buyer behavior to positively impact win rate and to effectively represent the market as a collaborator on Blackbaud’s annual and long-term strategies
• Work closely with the full GTM team to develop and prioritize growth and retention plans for your solutions
• Collaborate with senior leaders in growth marketing to establish strategy for lead generation and pipeline building
• Ensure internal and external stakeholders are armed with value/differentiation presentations, pitch decks, call scripts, case studies, web content, white papers, and ROI tools
• Analyze key metrics to understand the health of your portfolio and to inform GTM strategy and to drive alignment on priorities
• Analyze team talent and engagement; recommend talent development and team building initiatives
• Lead the development of PMK budgets and operating plans for programs within your portfolio of solutions
• Collaborate with senior stakeholders, ensuring transparency on issues and decisions

Requirements

• Ability to represent buyers of financial management solutions including their operational challenges, content consumption behaviors, information requirements, sentiment regarding us and the competition, voices in the industry that influence them
• Strong understanding of the social impact sector and the ability to identify emerging trends in the market
• Rich understanding of the SaaS customer lifecycle and how each aspect of marketing supports those who engage with and support our customers in purchase, renewal, adoption, and usage
• Early adopter of AI tools to connect product marketing insights to business needs
• Confidence in decision making; Ability to develop and present executive level content, including business cases for pricing, marketing resources, product investment
• Strong problem solving, analytical and mental acuity
• Self-starter, creative thinker, excellent listener and communicator
• Ten years’ experience in product marketing, vertical marketing, or field marketing
• Five years’ experiencing leading marketing teams
• Experience with Gong, Klue, Asana, salesforce.com, Marketo, Peerbound

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program