Director, Product Marketing

InMobi Advertising

Director, Product Marketing - DSP.

New York City, NY (Hybrid)

$207K/yr – $275K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own the PMM narrative for commerce and app growth with ICPs, use cases, and differentiated messaging across DSP ecosystems and retail networks.

Build end-to-end commerce framing and ICP-driven messaging across DSPs, retail media networks, and performance DSPs.
Lead PMM for app user acquisition, re-engagement and retargeting with lifecycle inputs driving commerce outcomes.
Drive ecosystem PMM workstreams including third-party DSP integrations, measurement partnerships, and PR/launch storytelling with PLG and SLG motions.

Job Description

Responsibilities

Act as the voice of the customer for DSP-led commerce and app growth products.
Define ideal customer profiles (ICPs) and buying personas; prioritize highest-impact use cases; pressure-test internal assumptions; serve as internal arbiter of market reality.
Define what “Commerce in the DSP” means, including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs.
Build and own the end-to-end commerce narrative, including problem framing, value proposition, and differentiated messaging.
Own the product marketing strategy and narrative for App user acquisition, re-engagement, and retargeting; position these as inputs into commerce and lifecycle outcomes.
Define ICPs, buying triggers, and success metrics; ensure consistent storytelling across full-funnel and lifecycle marketing motions.
Lead product marketing strategy across the broader ecosystem; run PMM initiatives for third-party DSP integrations and strategic platform partnerships; engage with measurement and attribution partners.
Own PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies for commerce and app growth products; demonstrate PLG and SLG motions; collaborate with Product on working backwards and roadmap prioritization.
Build and mentor product marketers; influence roadmap decisions and launches; ensure investments are prioritized effectively.
Drive event-led and moment-led launches with clear strategic intent; ensure launches are timely, differentiated, and outcome-driven.

Requirements

Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made
Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy
Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches
Experience executing both PLG and SLG go-to-market motions in high-growth technology environments
Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives
Experience building and mentoring product marketing talent and establishing scalable product marketing practices
Comfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essential

Preferred

Experience building and mentoring product marketing talent and establishing scalable product marketing practices

Benefits

High-quality medical, dental, and vision insurance (including company-matched HSA)
401(k) company match
Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
Substantial maternity and paternity leave benefits and compassionate work environment
Flexible working hours to suit everyone
Wellness stipend for a healthier you!
Free lunch is provided in our offices daily
Pet-friendly work environment and robust pet insurance policy - because we love our animals!
Employee Assistance Program (EAP)

InMobi Advertising

3.6 Glassdoor

InMobi Advertising builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

Founded in 2007

Singapore, SGP

1.5K employees (236 in marketing)

advertising.inmobi.com

65% recommend to a friend

72% CEO approval