Director, Product Marketing

Responsibilities

• Own the go-to-market strategy for an assigned product portfolio, including positioning, messaging, audience segmentation, and competitive differentiation
• Develop deep expertise in assigned product area(s), customer segments, and competitive landscape to inform strategy and content
• Lead the development of integrated launch plans for new products, features, and capabilities — coordinating across product, sales, marketing operations, and communications
• Create and maintain a library of high-quality sales enablement materials including pitch decks, one-pagers, battle cards, case studies, and ROI tools that equip sales to have effective conversations with dealers and enterprise customers
• Partner with the Sales Business Office and Enterprise Sales teams to ensure marketing content and tools are embedded in seller workflows and training programs
• Develop customer-facing messaging and content across the full buyer journey — from awareness through retention — in collaboration with marketing operations channel teams
• Establish and maintain personas, customer journey maps, and segmentation frameworks that guide campaign and content decisions
• Define and track KPIs that measure the effectiveness of product marketing activity against pipeline, retention, and market awareness goals
• Actively apply AI tools to accelerate content creation, research, personalization, and competitive intelligence workflows
• Identify opportunities to use AI-powered product capabilities as differentiating proof points in marketing and sales narratives

Requirements

• Bachelor’s degree in related discipline and 10 years’ experience in product marketing, B2B marketing, or related field, preferably in a SaaS or technology environment . The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
• 5+ years in a senior product marketing leadership role managing a portfolio of products or solutions
• 5+ years of people management experience; track record of developing high-performing product marketing teams
• Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions
• Strong sales enablement experience — building tools and content that measurably support seller effectiveness
• Strong analytical skills with experience using data to inform positioning, measure campaign effectiveness, and optimize GTM programs
• Proficiency in AI tools applied to product marketing workflows — including content generation, market research, competitive analysis, and personalization
• Experience with B2B marketing for a portfolio of products or services; automotive industry experience preferred but not required
• Strong cross-functional collaboration skills; experience partnering with product, sales, strategy, and operations stakeholders
• Comfortable operating in a fast-paced environment with multiple concurrent priorities

Preferred

• Degree in Marketing, Business, Communications, or related field; MBA or graduate degree preferred

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.