Director, Product Marketing (Core Media)

Responsibilities

• Develop differentiated positioning and messaging primarily across video and display with additional responsibility over audio, newsletters, and print, translating product capabilities into clear, buyer-relevant value propositions
• Own product marketing strategy for launches and major enhancements, defining target customers, value props, proof points, and sales-readiness requirements
• Partner with regional teams to adapt global narratives to local markets
• Influence product roadmap and major enhancements using market and customer insight
• Identify portfolio growth opportunities based on buyer behavior, competitive change and product performance
• Advise senior Sales/Product leadership on changing agency and advertiser buying behavior
• Develop one-sheets, launch decks, battlecards, FAQs, and training for the media portfolio, and lead the enablement sessions that put them to work
• Build clear guidance on product fit by objective, category, and campaign strategy to help sellers and clients navigate the portfolio
• Track the competitive landscape across premium publishing and media, and turn insight into positioning and objection-handling guidance
• Partner with campaign planning and measurement teams to build credible proof points and support case study development

Benefits

• We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others.