Responsibilities

• Own and evolve LivTech's positioning and messaging framework across all three market segments — Residential, In-Home, and Physician
• Ensure messaging is differentiated, clinically credible, and resonant with distinct buyer personas across each segment
• Partner with the CMO to develop and maintain the parent brand narrative and ensure consistency across product lines and acquired brands
• Build and maintain a rigorous competitive intelligence program across all three segments
• Synthesize market, buyer, and competitor insights into actionable guidance for product, sales, and marketing teams
• Monitor market trends in post-acute healthcare technology and translate them into strategic recommendations
• Develop and maintain a comprehensive sales enablement library — pitch decks, battle cards, objection handling guides, ROI tools, and segment-specific collateral
• Partner closely with sales leadership and BDR teams to ensure enablement materials are actually used and continuously improved based on field feedback
• Support onboarding of new sales and BDR team members with segment-specific product and market training
• Lead go-to-market planning and execution for new product launches and feature releases across all segments

Requirements

• 6–12 years of product marketing experience, with at least 3 years in a leadership role managing a team
• Deep healthcare technology experience required — familiarity with post-acute care markets (senior living, home health, or physician/clinician segments) strongly preferred
• Proven track record of developing differentiated positioning and messaging in a complex, multi-product environment
• Strong sales enablement instincts — you understand what revenue teams actually need and how to build materials they’ll use
• Experience leading GTM for product launches in a B2B SaaS or healthcare technology environment
• Exceptional communicator and storyteller — comfortable presenting to C-suite and board-level audiences
• Demonstrated ability to build and develop high-performing teams
• Comfortable operating in a fast-moving, acquisition-driven environment where priorities evolve
• Remote-ready; available during core Eastern Time business hours
• Must-have: ability to operate across multiple segments and translate market insights into actionable plans

Benefits

• Health Insurance : individual policy, employer/employee shared cost
• Teladoc : included in health insurance
• Flexible Spending Accounts : employee paid
• Disability Insurance : Short Term Disability-employer paid; Long Term Disability-employee paid
• Life Insurance : $50,000 employer paid, additional employee paid
• Accident Care : employee paid
• Critical Care : employee paid
• Dental Insurance : employee paid
• Vision Insurance : employee paid
• Legal & ID Shield : employee paid