Responsibilities

• Lead the end-to-end GTM strategy for commerce media products, from market analysis to launch to post-launch adoption.
• Partner with Product Management to align roadmaps with market opportunities and client needs.
• Build integrated launch plans that drive revenue impact and position Skai as the leader in commerce media, as well as ensure that those plans are optimized based on market feedback and data.
• Own and refine the positioning for Skai’s commerce media solutions to clearly differentiate us from competitors.
• Develop messaging frameworks that resonate with brands, agencies, and partners, from C-suite to practitioner level.
• Ensure consistent, compelling storytelling across all customer touchpoints, from sales pitches to website copy.
• Lead competitive intelligence efforts to identify market shifts, threats, and opportunities.
• Build actionable insights from industry trends, customer research, and competitive analysis.
• Translate insights into recommendations that shape GTM priorities, sales plays, and product direction.
• Serve as the internal and external commerce media subject matter expert.
• Partner with Sales Enablement to build impactful tools, pitch materials, and training.
• Help inform product strategy based on adoption, usage and market feedback.
• Collaborate with Corporate Marketing on thought leadership content, events, and demand generation.
• Align cross-functional teams to deliver cohesive, high-impact product launches and campaigns.

Requirements

• 7+ years in product marketing, with at least 5 years focused on retail or commerce media
• Proven track record of leading successful GTM strategies for enterprise SaaS solutions
• Deep understanding of retail media, display, social commerce, and omnichannel advertising
• Exceptional communication and storytelling skills, with the ability to translate technical concepts into business value.
• Strong leadership skills, with experience influencing cross-functional stakeholders and executive teams.
• Analytics mindset, able to leverage market and performance data to drive strategy.
• Comfortable operating in a high-growth, fast-paced environment.