Director, Product Marketing

Responsibilities

• Develop and execute annual product marketing, commercialization, launch, and sustaining plans across Cochlear’s implantable hearing solutions.
• Turn customer, professional partner, competitive, and market insights into differentiated positioning, messaging, campaigns, and sales enablement strategies.
• Lead cross-functional launch and lifecycle initiatives, aligning Marketing, Sales, Finance, Clinical, Regulatory, Reimbursement, Operations, and global partners.
• Lead and develop the product marketing team while managing priorities, budgets, forecasts, and performance against business goals.

Requirements

• Bachelor's Degree in Health Science or Equivalent Work Experience
• 10+ Years Experience required
• 5+ Years Marketing Experience Required
• Ability to travel up to 25%

Preferred

• Content Strategy Development: Develop customer-led content strategies and compelling messaging that drive engagement and business results.
• Content Governance: Establish scalable content standards, workflows, quality controls, and regulatory compliance.
• Content Delivery: Optimize content delivery using analytics, automation, and personalization to improve effectiveness.
• Integrated Marketing Campaigns: Lead cross-functional, omnichannel campaigns that align customer insights with business objectives.
• Channel Management: Develop data-driven channel strategies that improve performance, ROI, and alignment with marketing objectives.
• Content Personalization: Use customer insights and data to deliver personalized experiences that increase engagement and conversion.
• Marketing Performance Management: Define performance metrics and use analytics to measure results, optimize marketing strategies, and inform decisions.

Benefits

• Pay Range in the United States: $180,000 - $190,000 based upon experience, as well as an annual bonus opportunity of 20% of base salary. Exact compensation may vary based on skills, experience, and location.
• Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.