Director, Product Marketing

Chicago, IL (Hybrid)

$145K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Lead go-to-market and product marketing for hardware, software, and services with cross-functional GTM execution and enablement.

  • Must-have: 8-10+ years in B2B product marketing or GTM roles, startup experience
  • Standout: Global product launches for software & hardware with cross-functional collaboration

Job Description

Responsibilities

  • Go-To-Market Execution
  • Lead and develop the Global Product Marketing Function
  • Build and lead how we bring hardware, software and holistic solution-based products & services to market
  • Create and drive adoption of enablement and GTM tools
  • Lead a cross-functional group to define and execute the go-to-market plans across the company portfolio
  • Lead go-to-market strategies for new features and releases in collaboration with Product and Sales.
  • Product Marketing Strategy & Sales Enablement
  • Own product naming and positioning initiatives.
  • Translate complex product capabilities into clear, customer-focused benefits.
  • Develop reusable messaging frameworks, launch playbooks, and enablement assets.

Requirements

  • 8-10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment
  • Experience launching & growing global software & hardware products
  • Strong technical knowledge and experience working with developers, engineers, etc.

Preferred

  • Understanding of or experience in QSR or restaurant industry a plus
  • Experience launching/marketing SaaS products and CMS solutions a plus

Benefits

  • The benefits include an annual market competitive bonus program and our “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment.
  • Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a “Give Back Day” to allow our Crew an opportunity to make an impact in the community.
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Coates Group

We're a QSR experience ecosystems partner. For over 60 years, we’ve helped the world’s biggest and most loved QSR brands simplify the complexity of a connected restaurant ecosystem and deliver millions of seamless customer experiences—every day. From drive-thru to in-restaurant, we deliver tailored solutions and end-to-end services that help QSR brands reduce operational pressure and run more efficiently. By creating connected restaurant ecosystems powered by tailored technology, we enable brands to deliver seamless experiences for their customers at every touchpoint. With us as their partner, QSR brands can stay focused on what they do best—serving customers, delivering value, and growing their business. Our global scale With operations in over 50 global markets, 9 offices worldwide, and our headquarters in Sydney, Australia, we bring both global reach and local expertise. We combine the values of a family-owned business with the innovative spirit of a tech start-up. Driven by our purpose to enable millions of seamless customer experiences around the world every day, we’re on a mission to get there, build connections, empower partnerships, and continuously evolve. Innovation at our core With a track record of delivering impactful results—including the largest hardware deployment in QSR history—we are also proud to be a 3x Australia Good Design Award winner and a trusted partner to some of the world’s most iconic QSR brands. We’re not just about tech. We’re also about people. At Coates, our Crew is at the heart of everything we do. We’re always evolving to support what matters most—from flexible work and bonus programs to learning opportunities and wellness initiatives like Thrive. With days to recharge and give back, we’re focused on creating an environment where our Crew can thrive—personally and professionally.

Founded in 1963
Eveleigh, New South Wales, AUS
445 employees (24 in marketing)

Salaries

Posted range

$145K/yr – $165K/yr

Taken straight from the job posting.

See all Coates Group salaries
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Director, Product Marketing

Coates Group · Chicago, IL · Hybrid