Responsibilities

• Define and own product marketing strategy and execution across the company's data and media product lines, ensuring alignment with business priorities and market opportunity.
• Partner with the product owner throughout the product lifecycle, from shaping positioning around customer needs and the competitive landscape to monitoring performance after launch and refining go-to-market strategy.
• Translate product positioning & value proposition into actionable and differentiating language that consistently flow through sales collateral, case studies and all external communications that promote & drive demand for products.
• Develop and execute go-to-market strategies for product launches, building repeatable playbook that scales with each new launch and drives close collaboration across product, sales, business operations, learning & development, and marketing.
• Continue to provide go-to-market support as products evolve, including new features, enhancements, and updates, not just at initial launch.
• Partner with sales, corporate marketing, field marketing, and learning & development to build enablement resources and training programs that scale across the sales organization.
• Build and grow the product marketing team in partnership with leadership, assessing structure and capability needs as the function scales.
• Performs other duties as assigned.
• Education and Certifications: Bachelor’s Degree in Business, Marketing, Communications, Advertising, or a related field required.
• Work Experience: At least 7 years of product marketing experience, preferably within media, technology or ad tech companies.

Requirements

• Bachelor’s Degree in Business, Marketing, Communications, Advertising, or a related field required.
• Relevant sales, marketing, media, or industry certifications are a plus.
• At least 7 years of product marketing experience, preferably within media, technology or ad tech companies.
• Deep understanding of how advertising solutions are planned, bought and sold, with clarity not just on how the industry operates today but also on the trends that are influencing its future state.
• Track record of leading go-to-market strategy for new products and categories, as well as for a broader portfolio of related products.
• Technical Fluency: Comfort with complex product features and capabilities, with the ability to translate them for technical and non-technical audiences alike.
• Storytelling & Narrative: Strong storytelling instincts, with a track record of shaping narratives and messaging that translate into compelling sales collateral, case studies, and customer-facing content.
• Cross-Functional Collaboration: Demonstrates the ability to align stakeholders across product, sales, and marketing, with a track record of turning that alignment into unified execution.
• AI & Emerging Technology: Naturally curious about new AI tools and technologies, with an eagerness to experiment and apply them toward better productivity, collaboration, and decision-making.
• Adaptability

Benefits

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)