Responsibilities

• Lead the development and execution of go-to-market strategies for new product launches , major product enhancements, portfolio initiatives and market expansion opportunities
• Translate product roadmaps and commercial objectives into actionable launch plans with defined target segments, buyer personas, value propositions, channel motions, timelines, dependencies and success metrics
• Partner with sales leadership, product management, marketing, finance, service, and operations to align launch priorities with revenue, margin, adoption and customer retention goals
• Develop commercial business cases, market sizing assumptions, launch readiness plans, and post-launch performance reviews to support executive decision-making
• Direct supervision responsibilities for Product Marketing Managers
• Create clear, compelling product positioning and messaging that converts technical product capabilities into customer-facing business value
• Define differentiated value propositions by customer segment, buying committee, care setting, use case and competitive scenario
• Develop messaging frameworks, sales narratives, objection-handling guidance, competitive battlecards and executive-ready talking points
• Ensure consistency of product messaging across sales tools, marketing campaigns, partner enablement, customer presentations, digital content and launch communications
• Conduct ongoing market research to identify customer needs, unmet pain points, competitive threats, pricing trends, buying behaviors and market growth opportunities

Requirements

• Bachelor’s degree in business, marketing, product management, healthcare administration, engineering, or a related field required; MBA or advanced degree preferred.
• Minimum 6+ years of experience in product management, product marketing, go-to-market strategy, commercial strategy, sales enablement, or related B2B commercial roles.
• Experience developing and executing go-to-market plans for complex products, capital equipment, healthcare technology, software-enabled solutions, or enterprise B2B offerings preferred.
• Demonstrated ability to synthesize customer insights, market data, competitive intelligence, and product strategy into clear commercial recommendations.
• Strong executive communication, presentation, and stakeholder management skills.
• Advanced analytical capability with experience using CRM, Excel, Power BI, market research, pipeline analytics, or similar business intelligence tools.
• Proven ability to lead cross-functional initiatives without direct authority and manage multiple priorities in a fast-paced environment.

Preferred

• Strategic thinking: Connects market opportunity, customer needs, product direction, and commercial priorities into a focused growth plan.
• Commercial orientation: Understands revenue, margin, pipeline, channel performance, pricing, and competitive dynamics.
• Customer-centric mindset: Uses customer insight and field feedback to shape messaging, roadmap input, and market execution.
• Cross-functional leadership: Aligns stakeholders across product, sales, marketing, service, finance, and operations to deliver measurable outcomes.
• Analytical discipline: Uses data to prioritize opportunities, measure launch success, and recommend corrective actions.
• Communication excellence: Converts complex product and market information into clear, persuasive, audience-specific messaging.
• Execution rigor: Brings structure, accountability, and follow-through to launch planning and lifecycle management.