Director, Product Marketing

San Francisco, CA (On-site)

$175K/yr – $220K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own market positioning, website and brand narrative, and the sales toolkit while driving launches and external content in a hands-on IC PMM role.

  • Collaborate with sales and partnerships to tailor collateral to real deals.
  • Translate complex fintech concepts into clear enterprise and consumer-facing stories.

Job Description

Responsibilities

  • Define Market Positioning
  • Own the Website and Brand Narrative
  • Build the Sales Toolkit
  • Drive Launches and External Content

Requirements

  • 5–8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company. Fintech, payments, or card issuing experience is a strong plus.
  • A track record of owning both a company website and the sales collateral built from the same narrative — not just one or the other.
  • Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers, and a separate but consistent story for consumer-facing card marketing.
  • A builder, not just a strategist — this is a hands-on IC role at a company with no existing PMM function. You'll write the deck yourself, not just brief someone to.
  • Experience working directly and iteratively with sales/partnerships teams — collateral gets built and rebuilt based on what happens in real deals.
  • Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing.

Preferred

  • Fintech, payments, or card issuing experience is a strong plus.

Benefits

  • Meaningful Start-up equity
  • 100% health, vision & dental primary coverage
  • 75% health, vision & dental dependent coverage
  • Catered lunches
  • $250/month Commuter benefit
  • Parental leave
  • Team building events & happy hours
  • Flexible PTO with a minimum of 15 days off per year
  • Apple equipment
  • 401k plan
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Cardless

3.4 Glassdoor

Cardless is the credit card platform for building native credit experiences that cover the full journey — trusted by Coinbase, Bilt, Alibaba, Qatar Airways, and more.

Founded in 2019
San Francisco, California, USA
64% recommend to a friend

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$225M
Last Raise
$60M
Series C, 6 months ago

Funding History

  • Sep 2025
    Series C • $60M
  • Nov 2024
    Series C • $30M
  • May 2023
    Debt Financing • $75M

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