Director, Product Marketing

New York City, NY (Hybrid)

$190K/yr – $240K/yrDirector/Executive7+ years expFull time

Posted 9 hrs ago

Job Summary

Own and lead product marketing for Blockaid by directing a PMM team, shaping messaging, and partnering with product, sales, and solutions engineering to drive demand and revenue.

  • Lead a team of Product Marketing Managers and execute product marketing goals hands-on
  • Define compelling messaging around our Products and Platform that resonates with our ICPs
  • Collaborate with product and sales to develop and optimize pricing models

Job Description

Responsibilities

  • Lead a team of Product Marketing Managers (we currently have 2 PMMs) and execute product marketing goals hands-on.
  • Work closely with Product Managers and GTM leaders to conduct customer, market, and competitive research and utilize market insights to influence the Product roadmap.
  • Define compelling messaging around our Products and Platform that resonates with our ICPs.
  • Translate insights and learnings into messaging, to be used for campaigns and content ideas.
  • Work with Sales Enablement to develop product and solutions focused messaging and marketing materials.
  • Collaborate with product and sales to develop and optimize pricing models.
  • Be the strategic partner for our Solutions Engineering team, as well as be the face for demo’ing our products.

Requirements

  • Strong experience marketing security and/or web3 products specifically for B2B technical audiences
  • 7+ years of experience in B2B SaaS Product Marketing, Product Management, or Solutions Engineering
  • 2+ years of experience leading a team of Product Marketing Managers and/or Product Managers
  • Understand how your work translates into creating demand and driving revenue, marketing complex technical products to technical and non-technical audiences
  • A curious mind that thrives on cutting edge tech (gen AI, automation, and other modern tools)
  • Strong business acumen
  • Personal experience in a growth-stage company or startup, and ability to grow and scale in a dynamic environment

Benefits

  • Fantastic healthcare including fully-paid options and FSA
  • PTO
  • Equity!
  • 401k
  • Hybrid environment with pre-tax commuter benefits and an awesome team
  • We offer a supportive, agile, and creative work environment with brilliant colleagues!
  • Competitive compensation, ongoing recognition, and most of all, a chance to learn, contribute, and develop your skills.
  • The opportunity to join a startup at the cutting edge of technology, finance, and security
Blockaid logo

Blockaid

0.0 Glassdoor

Blockaid is the onchain security platform trusted by chains, protocols, wallets, exchanges, banks, and digital asset managers to understand and secure what matters most. Our platform provides unmatched visibility from direct integrations with the most used web3 wallets, plus internet-wide monitoring that detects threats before they reach users.Not only does this give us the most comprehensive coverage of any security provider, but the more pre-transaction, onchain, offchain, and threat intelligence data our system sees, the more our models improve. This flywheel effect has made us the platform of choice for industry leaders like Coinbase, Kraken, MetaMask, Uniswap, World App, and Stellar—as well as traditional institutions and fintechs.

Founded in 2022
New York, New York, USA
134 employees (6 in marketing)
0% recommend to a friend

Salaries

Posted range

$190K/yr – $240K/yr

Taken straight from the job posting.

Product Marketing median pay in the United States

$158K/yr

Most pay falls between $115K and $194K. Based on 3,147 salaries.

See all Blockaid salaries

Marketing Team

Marketing Team Size
3 (2% of company)
Median Career Experience
21 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$83M
Last Raise
$50M
Series B, 1 years ago

Funding History

  • Feb 2025
    Series B • $50M
  • Oct 2023
    Series A • $33M

Traffic Signals

Monthly Visitors
22.8K
Traffic Source Mix
Search
31.5%
Direct
52.5%
Referral
8.6%
Social
5.8%
Paid
1.2%

Headcount Trend

Current headcount: ~135
Blockaid logo

Director, Product Marketing

Blockaid · New York City, NY · Hybrid