Responsibilities

• Own product messaging and positioning that clearly differentiates Avoma in a crowded market
• Craft compelling narratives that resonate with buyers, users, and executive stakeholders
• Build a messaging system – frameworks, value props, and proof points – that the whole company can use consistently
• Develop and execute comprehensive GTM strategies that align with business goals and drive adoption
• Own the strategy and execution of product launches and updates – from narrative to enablement to measurement
• Define launch success metrics and tie marketing motion directly to pipeline and revenue impact
• Partner with Sales to build enablement tools, training, and resources that improve selling effectiveness and win rates
• Equip the GTM org with the messaging, battle cards, and assets they need to close
• Translate product capabilities into business value and ROI that buyers immediately understand
• Lead market research and competitive analysis to inform GTM strategy and product direction

Requirements

• 8+ years in product marketing, with at least 3 years in a leadership role
• Proven track record of developing and executing successful GTM strategies for B2B SaaS products
• Experience marketing to mid-market and/or enterprise buyers
• Comfortable using AI tools, automation, and data to improve efficiency and outcomes
• Strong grasp of market research, competitive analysis, and customer insights
• Ability to turn data into insights, narrative, and action
• Thrive in ambiguity and can create structure from scratch
• Experience designing playbooks, frameworks, and scalable programs
• Bias for action – comfortable rolling up your sleeves to get things done
• Strong ability to engage and influence senior stakeholders and cross-functional teams

Preferred

• Prior experience leading a PMM team in a growth-stage startup
• Familiarity with attribution metrics and marketing tech stack
• Experience collaborating with Sales and Customer Success as a cross-functional leader
• Knowledge of conversational intelligence tools and AI-driven workflows