Responsibilities

• Shapes product marketing and portfolio strategy for the Pain Management franchise based on deep clinical, market, and customer insight in a specialized therapy area, leveraging knowledge to influence multiple functional areas.
• Defines integrated marketing strategy for the full franchise, including value propositions, positioning, messaging architecture, segmentation, and go-to-market strategy, and leads Group Managers through strategy development and execution.
• Proactively delivers franchise-level insights, analytics, and performance inputs to inform enterprise vision, portfolio strategy, and investment decisions.
• Establishes and uses a data-driven operating model, defining key business, market, and performance metrics to identify opportunities, prioritize initiatives, and track portfolio health.
• Strategically initiates and nurtures thought leader, clinician, and customer engagement across the Pain Management space, including physicians, advanced practice providers, hospitals, health systems, and KOLs, and leads execution of advisory boards and engagement plans.
• Identifies unmet clinical needs, emerging technologies, and market opportunities to contribute to innovation, new product concepts, and franchise growth strategies in partnership with R&D and cross-functional teams.
• Partners with R&D and cross-functional stakeholders to translate voice-of-customer, clinical, and market insights into differentiated product requirements, evidence strategies, and development priorities.
• Ensures regulatory, legal, and compliance alignment across all product marketing, messaging, and portfolio planning activities, reinforcing compliance culture and representing franchise perspectives cross-functionally.
• Collaborates with Sales, Training & Education, Market Access, and International teams to align franchise strategy, enable field execution with value stories and tools, and support revenue, adoption, and market expansion objectives.
• Leads, develops, and mentors product marketing managers and Group Managers across multiple products and initiatives, building team capability, accountability, and continuous improvement.

Requirements

• Bachelor’s degree in marketing, biomedical engineering required or demonstrated equivalent combination of education, training and experience
• Minimum of seven (7) years successful sales/marketing or related experience in medical devices
• Minimum five (5) years managerial experience
• Track record of thorough analysis of a business unit, coupled with the ability to win supporters in the larger organization
• Experience aligning with top company executives and leading through influences
• Direct experience with US and INTL physicians, strong familiarity with Cardiac, Thoracic, and/or Vascular procedures
• Ability to influence cross-functional teams without formal authority, in particular R&D teams
• Builds and nurtures relationships internally and with external customers
• Analytical and strategic, effective communicator, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment
• Ability to travel up to 50%

Preferred

• MBA or advanced degree
• Experience with international organizations and customers

Benefits

• AtriCure has a variety of benefits available for US based employees and their families.
• Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more.
• Corporate-based employees also have full access to our on-site fitness center and cafeteria.
• To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits