Director, Product Marketing at Aptean | Alpharetta, GA

Aptean

Director, Product Marketing

Alpharetta, GA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the market-driven messaging and GTM for Aptean’s industry solutions, build competitive intelligence, empower Sales with timely insights, and lead thought leadership through events, while aligning Product roadmap with market demand and growing a regional product-marketing team.

Growth Infrastructure: Define positioning, messaging, and GTM for portfolio across key verticals.
Performance Analytics: Aggregate market, competitor, and customer insights to sharpen differentiated positioning.
Events & Community: Represent Aptean as an industry voice at events and in content to build credibility.

Job Description

Growth Infrastructure: Own positioning, messaging, and go-to-market strategy across Aptean’s portfolio
Performance Analytics: Build and maintain a deep understanding of the competitive landscape, market dynamics, and customer needs across our key verticals
Growth Infrastructure: Enable Sales proactively — get ahead of their needs, equip them with tools and insights, and build a relationship of trust and forward momentum
Events & Community: Drive thought leadership by representing Aptean at events, conferences, and in written content as an industry voice
Lifecycle Strategy: Partner closely with Product Management to ensure roadmap and positioning are aligned with real market demand
Growth Infrastructure: Lead, coach, and develop a team of product marketers across regions

Aptean

3.5 Glassdoor

Aptean is a global provider of industry-specific software that helps organizations in manufacturing, distribution, food and beverage, transportation, and other complex industries run and grow their businesses more effectively.Aptean’s solutions and services help businesses of all sizes to be Ready for What’s Next, Now®. Headquartered in Alpharetta, Georgia, Aptean has offices in North America, Europe, and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com.

Founded in 2012

Alpharetta, Georgia, USA

3K employees (138 in marketing)

www.aptean.com

66% recommend to a friend

80% CEO approval