Director, Product Marketing AI at Unity South APAC (SEA, ANZ, IND Subcont.) | San Francisco, CA | $198K/yr – $278K/yr

Unity South APAC (SEA, ANZ, IND Subcont.)

Director, Product Marketing AI

San Francisco, CA (On-site)

$198K/yr – $278K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Unity AI product marketing with end-to-end strategy, alignment across teams, and a strong team leadership focus.

Own end-to-end marketing strategy for Unity AI product and align Unity-wide AI storytelling.
Must-have: 8+ years in marketing with 5+ in product marketing/management in tech/AI.
Standout: Lead multi-channel campaigns, content creation, and building a high-performing team.

Job Description

Responsibilities

Acting as a well-rounded Marketing leader, driving an end-to-end Marketing strategy for our Unity AI product, and tying our overall Unity wide AI story together
Collaborate with product management and engineering teams to define product positioning, messaging, and value propositions.
Lead go-to-market strategies for new product launches, ensuring alignment with sales and customer success teams.
Develop and implement marketing strategies that drive product awareness, engagement, and demand in the AI sector.
Analyze market trends, customer insights, and competitive landscape to inform marketing initiatives and further product development.
Oversee the development of high-quality, relevant content that resonates with target audiences, including whitepapers, case studies, blog posts, and videos.
Leverage thought leadership to establish Unity as a trusted authority in the AI space.
Design and execute multi-channel marketing campaigns aimed at lead generation and nurturing.
Utilize metrics and analytics to measure campaign effectiveness, optimize performance, and report on ROI.
Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.

Requirements

Bachelor's Degree in Marketing, Business, or a related field; MBA preferred.
At least eight (8) years of experience in marketing, with at least five (5) years in Product Marketing or Product Management within the technology or AI sector.
Proven track record of developing and executing successful marketing strategies that drive demand and revenue growth.
Strong understanding of AI technologies and the ability to communicate complex concepts to diverse audiences.
Exceptional writing and content creation skills, with a portfolio demonstrating expertise.
Proficient in digital marketing tactics and tools, including SEO, SEM, email marketing, and social media.
Experience in managing and mentoring marketing teams.

Benefits

Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program

Unity South APAC (SEA, ANZ, IND Subcont.)

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021. For more information, please visit www.unity.com. Check out our Global page www.linkedin.com/company/unity

Singapore, SGP

1 employees

www.unity3d.com