Director of Product Marketing, AI at Sigma Computing | San Francisco, CA | $200K/yr – $235K/yr

Director of Product Marketing, AI

San Francisco, CA (On-site)

$200K/yr – $235K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Define and own Sigma’s AI narrative and market strategy by aligning product, engineering, and sales around a differentiated AI story for enterprise buyers.

AI positioning and messaging: shape core value props, competitive differentiators, and persona-based narratives.
Launch and enablement: drive AI feature launches with cross-functional teams and field-ready content and battlecards.
External leadership: act as Sigma’s AI expert and spokesperson while feeding market intel back into roadmaps and messaging.

Job Description

Responsibilities

Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives.
Partner with Product and Engineering to understand and influence Sigma's AI capabilities and roadmap.
Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships.
Partner with sales leadership and frontline reps to understand AI deal dynamics, competitive objections, and messaging gaps and incorporate learnings into improved positioning, content, and enablement.
Partner with the Enablement team, build and maintain sales enablement materials pitch decks, battlecards, demos, objection-handling guides that help the field win competitive AI deals.
Develop thought leadership content and market education programs that shape how the industry thinks about building with AI on enterprise data.
Conduct ongoing competitive intelligence and market analysis to keep Sigma's AI messaging sharp and defensible.
Serve as a Sigma expert and external spokesperson for Sigma's AI strategy and vision.