Director, Product Marketing - AI Optimization

Dearborn, MI (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead AI-driven adoption and digital product marketing initiatives across the enterprise.

  • Own AI culture building, pull-adoption and metrics-driven change management.
  • Establish a from-scratch digital product marketing strategy amid ambiguity, with cross-functional launch coordination.
  • Collaborate with Ford Direct and Go-to-Market teams to align branding, campaigns, and training.

Job Description

Responsibilities

  • Create an AI culture of pull-adoption across the enterprise.
  • Build a digital product marketing strategy from scratch amidst ambiguity.
  • Drive product consolidation, branding, image and asset creation.
  • Spearhead both internal and external campaigns.
  • Boost user adoption.
  • Lead training and enablement frameworks.
  • Partner closely with Ford Direct and Go-to-Market teams.
  • Maintain strict accountability for adoption metrics and drive change management.

Preferred

  • Deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination.
Ford Motor Company logo

Ford Motor Company

4.0 Glassdoor

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/

Founded in 1903
Dearborn, Michigan, USA
79% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Google Ads Budget
$4.9M

Marketing Team

Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$16.2B
Last Raise
$3B
Post IPO Debt, 8 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $3B
  • Aug 2023
    Post IPO Debt • $4B
  • Jun 2023
    Debt Financing • $9.2B

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