Director, PR

Responsibilities

• Set the vision, goals and roadmap for Siege's Digital PR practice. Own department revenue, profitability and headcount planning, and represent Digital PR to Siege's leadership team.
• Lead, coach and grow a team of Digital PR Managers, and through them the Data Journalists and PR Specialists on their accounts.
• Hire for the team, set clear expectations, run regular 1:1s and performance reviews, and build a path for strong ICs to grow into managers.
• Own the Digital PR campaign standard across the portfolio. Review and pressure-test campaign roadmaps and ideas before they reach clients, ensuring each is built on a newsworthy narrative and the right mix of proprietary data, reactive PR, linkable assets and other promotion levers.
• Serve as the senior DPR partner and escalation point for key accounts. Join strategic client conversations, lead difficult ones, and identify opportunities to expand DPR engagements.
• Lead Digital PR on sales calls, shape DPR strategy and proposals for prospects, and partner with sales to grow the DPR client base.
• Build and maintain relationships with journalists and editors at high-authority outlets, and coach the team on angles, targeting and follow-up that lift open rates and coverage.
• Own DPR performance at the department level, including media mentions, mentions per campaign, backlinks, on-time launches, client satisfaction, retention and profitability.
• Spot underperforming accounts early and work with managers on a recovery plan.
• Build and refine the DPR playbook, processes, templates and new client deliverables.

Requirements

• 6+ years of experience in digital PR, with 3+ years in an agency setting
• 2+ years managing people, including experience managing managers or leading a multi-account team
• A portfolio of data-driven and reactive campaigns that earned coverage in top-tier and high-authority outlets
• Deep understanding of how digital PR drives GEO and brand visibility
• Proven ability to own senior client relationships, lead difficult conversations, grow accounts and win new business
• Strong operational skills: scoping, resourcing, capacity planning and managing competing priorities
• Exceptional strategic thinking, editorial judgment and communication skills

Preferred

• Experience with SaaS, fintech and/or consumer brands
• Established relationships with journalists and editors in national, business or trade media
• Experience owning a department or practice P&L
• Familiarity with how earned media influences AI search and LLM visibility
• Experience building PR processes, playbooks or new service offerings