Director, PR & Influencer - Clinique North America

Responsibilities

• The Director of PR & Influencer is responsible for driving the execution of Clinique’s influence ecosystem - spanning creators, VIPs, dermatologists, press, media, and cultural voices to drive brand equity, cultural relevance, earned authority, and consumer trust.
• Identify breakthrough cultural partnerships, creator-led campaigns, VIP moments, editorial opportunities, stylist advocacy programs, and experiential concepts that generate earned conversation and drive brand talkability.
• Drive earned storytelling strategies that reinforce brand equity, deepen consumer trust, drive cultural relevance, and generate meaningful awareness, engagement, advocacy, and brand love.
• Drive North America press efforts to fuel conversation and coverage around NPLS, hero products, and key brand moments
• Drive regional LLM strategy to align with global approach, that helps to fuel recruitment and brand desirability for Clinique
• Crisis management & reputation: support product, brand, and corporate crisis communications management in partnership with internal stakeholders and external PR agency partners.
• Lead North America influencer marketing execution from earned to paid partnerships to develop Clinique community establish global influencer tiering models, playbooks and activation frameworks, to outline best practices for brands and affiliates to embed influencer into their overall brand ecosystem with clear roles and KPIs.
• Collaborate closely with media and social commerce teams to embed influencer best practices and frameworks in integrated communications strategy.
• Oversee measurement and reporting across EMV, share of voice, sentiment, engagement quality, creator efficiency, earned reach, advocacy retention, launch impact, and brand health indicators.
• Eventing: Lead annual influencer, press, stylist, and advocacy event strategy, including tentpole activations, immersive brand experiences, launch moments, and always-on relationship-building programs.

Requirements

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience:
• - 8-10 years experience in PR/Influencer marketing/ integrated marketing, preferably in the beauty or consumer goods industries.
• - Strong background in influencer marketing, brand partnerships, and consumer engagement strategies.
• - Ability to work in a fast-paced collaborative environment with multi-unit management skills.
• - Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management
• - Strong point of view on the evolving creator and media landscape, with hands-on experience building influencer programs from strategy through execution; including relationships with key talent and talent agencies
• - Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets
• - Strong collaborator who can work fluidly cross-functionally Paid Media, Social, and Insights partners to build integrated campaigns
• - People leadership experience or demonstrated readiness to manage and develop a team

Preferred

• Plus : familiarity with how earned media and PR strategy influence brand visibility in AI-powered search and chat tools

Benefits

• The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.