Director of PR & Communications

Responsibilities

• Build the communications strategy: Develop an integrated approach to media relations, executive communications, public affairs, thought leadership, and reputation management across Norm and Norm Law.
• Advance the Norm Law narrative: Shape how Norm Law communicates its differentiated model, practice-area expertise, client value, and role in the future of legal services.
• Translate narratives into executive and partner communications: Partner with the Head of Marketing to turn Norm’s core positioning—and the expertise of our founder, executives, and Norm Law partners—into social content, essays, op-eds, speeches, talking points, and public positions.
• Lead media relations: Build relationships with business, technology, AI, legal, and policy reporters while managing inbound requests, proactive outreach, interviews, and follow-up.
• Define messages and guardrails: Maintain core narratives, proof points, Q&A, spokesperson guidance, and sensitive-issues frameworks across the technology company and law firm.
• Prepare spokespeople: Create briefing materials, lead preparation sessions, staff interviews, and ensure executives and partners communicate consistently and credibly.
• Own the operating process: Establish clear intake, evaluation, approval, tracking, and escalation processes for media, speaking, podcast, byline, and partner-content opportunities.
• Lead partners and manage risk: Direct external communications agencies, hold partners accountable, identify emerging issues early, and navigate client confidentiality, professional obligations, and reputational risk.

Requirements

• 8+ years experience leading PR, corporate communications, executive communications, public affairs, or media relations.
• A track record of serving as a trusted communications adviser to founders, executives, senior partners, or other high-profile subject-matter experts.
• Exceptional writing and editorial judgment, including experience ghostwriting executive or partner social content, speeches, essays, op-eds, and bylines.
• Strong media instincts and experience building productive relationships with top-tier reporters and managing external agencies.
• The judgment to navigate sensitive topics, client confidentiality, reputational risk, complex approvals, and highly scrutinized claims.
• The ability to translate technical, legal, regulatory, or policy-heavy subjects into clear and compelling public narratives.
• Strong operational ownership and the ability to build effective systems in a fast-moving environment with evolving priorities.

Preferred

• Experience supporting a law firm, legal-services organization, professional-services business, or other partner-led environment.
• Familiarity with AI, legal technology, financial services, government, or regulation.
• An established network across business, technology, AI, legal, policy, or government media.
• Experience supporting major company milestones, law-firm launches, practice-area growth, fundraising announcements, or regulatory developments.

Benefits

• Benefits: 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.