Deputy Director, Public Relations & Marketing

Responsibilities

• Assist Director by overseeing the Public Relations Department operations; Provides operational support to the Director of Public Relations and Marketing.
• Provides creative insight and implements tactics to increase public engagement with the county government.
• Monitors departmental marketing materials, press releases, social media accounts, audio/visual productions, and programming to ensure brand and voice consistency.
• Assist in the drafting and preparation of necessary departmental, budget, and special project reports, proposals, and presentations; responsible for planning of short and long-range goals for the department.
• Plans, organizes, and directs activities of the Public Relations Department; Oversees the planning, coordination, and coverage of community events, communication, programming, and productions.
• Meets with department representatives and Public Relations staff to plan and work on social media projects and public education campaigns.
• Attends Board of Commissioner's meetings to assist with departmental duties; serves as the department representative in the absence of the Director.
• Initiates the hiring and promotional process for public relations department employees; submits requisitions to post positions, review applicants and interview candidates, completes Personnel Action Forms to hire and works with human resources to get new employee onboarded.
• Serves as county spokesperson to the media in the absence of the Director; has daily contact with local reporters about a variety of issues; writes and issues press advisories, releases, and official statements of the Chairman.
• Manages, Plans, directs, assigns, monitors, and evaluates the work performance of staff; selects, trains, rewards, and disciplines employees; trains and supervises staff on departmental procedures; ensures that all employees are properly trained and possess the required certifications/training courses.

Requirements

• Bachelor's degree in Communications, Journalism, Public relations, Marketing or a related field.
• Five (5) years of progressively responsible experience in public relations, marketing, communications, journalism, or a closely related field; including supervisory experience.
• OR have a combination of education, training and work experience that is equivalent to #1 and #2 above that provides the requisite knowledge, skills, and abilities for this job.
• Valid State of Georgia driver’s license.
• Knowledge of local government structure and functions, policies, procedures, and organizational structure.
• Knowledge of supervisory and management methods and techniques.
• Thorough knowledge of the principles of management and their application to the administration of public information activities.
• Thorough knowledge of journalistic, public relations and marketing principles and practices.
• Thorough knowledge of Georgia Open Records and Open Meetings Laws.
• Working knowledge of Microsoft Office; familiarity of television broadcasting equipment and software.

Preferred

• Master’s degree in communications, journalism, public relations, or a related field.
• Professional Certificate in Public Relations, Marketing, Communications, or related field.