Responsibilities

• DTC Strategy & Leadership
• Own and implement best-in-class DTC advertising strategies across all paid media channels
• Audit existing methodologies, assess performance gaps, and enact improvements aligned with industry-leading DTC practices and platform best-practices
• Establish formal standards, frameworks, playbooks and mindsets that drive DTC performance excellence.
• Team Leadership & Development
• Lead and oversee the DTC Activation Team through regular meetings and 1:1s
• Manage workload, fulfillment, and account demands while maintaining a strategic and operational view
• Identify skill gaps and invest in team training, upskilling, and professional development especially as it relates to platform capabilities and tactics
• Allocate resources effectively against client scopes to ensure profitability and efficient headcount utilization
• Service Line Performance & Effectiveness

Requirements

• 15+ years managing teams of 10+ paid media practitioners
• Proven experience leading and scaling enterprise level performance/DTC paid media engagements
• Strong performance marketing expertise with a clear POV on DTC growth and optimization
• Expertise in DTC marketing and media/creative analytics
• Expertise and in-platform knowledge of search (Google), social (Meta, etc.), ad programmatic (DSPs), OTT/CTV and related video (YouTube)
• Demonstrated knowledge of adops, martech and related aspects of media-supply chain
• Champion in Skai's ad platform, with ability to provide training and advise team members on
• High emotional intelligence with the ability to collaborate across diverse teams and leadership styles; track record of strong decision-making and leadership roles
• Ability to translate detailed client goals into scalable, strategic initiatives
• Comfortable navigating ambiguity, shifting priorities, and industry change

Preferred

• Experience within a growing agency environment
• Previous experience managing CPG brands

Benefits

• Healthcare : Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
• Retirement : Company-sponsored 401(k) option with Company match
• PTO : Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time
• Paternal Leave : Paid 12-week leave for primary parent and 2-week for secondary parent
• Holiday : 10 paid holidays, along with light week between Christmas and New Years
• Fringe : Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions