Director of Performance Marketing at Porte + Hall | New York, USA | $140K/yr – $165K/yr

Porte + Hall

Director of Performance Marketing

New York, USA (Remote)

$140K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid social and search growth for a DTC e‑commerce brand, owning strategy, budgets, and cross‑channel optimization.

Must-have: 7+ years in performance marketing with $500K+/mo budgets.
Standout: Cross‑functional planning with SEO, CRO, and agency partners to maximize ROAS.

Job Description

Responsibilities

Own paid social strategy and execution across Meta and emerging platforms; directly managing campaigns, budgets, and optimization without agency intermediary.
Drive creative testing strategy in partnership with the Creative team to maximize thumb-stop rate and ROAS.
Build and maintain audience architecture: prospecting, retargeting, and exclusion logic across platforms.
Scale winning audiences and creative combinations while managing ROAS targets by product cohort.
Own Google and Bing search strategy: keyword architecture, bidding, ad copy testing, and shopping feed management.
Coordinate with SEO support to align paid and organic keyword strategy and avoid cannibalization.
Monitor impression share, Quality Score, and conversion tracking to continuously improve efficiency.
Scale Google end-to-end across the full funnel, maximizing performance across all inventory.
Lead the evaluation and launch of CTV/streaming ad placements as a new acquisition channel.
Identify and test additional upper-funnel channels (programmatic display, audio, etc.) with clear measurement frameworks.

Requirements

7+ years in performance marketing, with at least 3-5 years managing $500K/mo in spend.
Direct ownership of paid social and paid search budgets in a DTC e-commerce environment.
Proven track record of scaling revenue through paid channels while maintaining CAC and ROAS efficiency.
Hands-on experience managing agency relationships and holding external partners accountable to performance targets.
Strong analytical foundation — comfortable with MTA, MMM concepts, and building performance reports in GA4, Looker, or similar tools.
Experience managing or coordinating SEO and CRO programs, even if executed by specialists.
Excellent communicator who can translate channel data into clear business recommendations for leadership.

Nice To Have

Experience launching or scaling CTV/streaming ad programs.
Familiarity with direct mail attribution and prospecting list strategy.
Experience with feed management tools (DataFeedWatch, Feedonomics, or similar) for shopping campaigns.
Experience at a company scaling through a similar revenue stage ($15M–$50M).

Benefits

Full benefits package including health, dental, vision, 401(k) and opportunity to participate in the company bonus pool.
Flexible remote-first work environment with occasional travel to NY Metro area
High-impact seat at a founder-led brand with strong growth momentum

Porte + Hall

Great design should meet you at the door. Porte + Hall's goal is to make your home entry and exit beautiful and practical. We know your door is the first opportunity to express what you’ve worked so hard to create. We offer distinctive and innovative products to blend seamlessly with your architecture, materials and finishes while providing the upmost functionality, durability and style.

Founded in 2019

Bronxville, New York, USA

7 employees (2 in marketing)

www.porteandhall.com