Responsibilities

• Own full-funnel performance marketing across Paid Social, Paid Search, Affiliate, CTV/OTT, Podcast, and emerging channels to drive acquisition, revenue, and LTV.
• Develop integrated growth strategies across awareness, consideration, and conversion.
• Manage and optimize multi-million-dollar media budgets against ROAS, CAC, LTV, contribution margin, and profitability goals.
• Lead A/B and multivariate testing across creative, audiences, bids, offers, landing pages, and funnels.
• Partner with Creative and Brand to develop on-brand, performance-driven creative that improves CTR, CVR, and ROAS.
• Translate performance data into clear insights, recommendations, and reporting for senior leadership.
• Partner cross-functionally across Ecommerce, CRM, Brand, Creative, Retail, and Finance to support launches, promotions, acquisition, and retention.
• Own measurement and attribution strategies, including pixels, server-side tracking, MMM, lift testing, and incrementality.
• Identify and test new channels, platforms, partners, and retail media opportunities before scaling.
• Manage agency and vendor relationships, ensuring accountability and strong performance.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Data Science, Communications, or a related field is preferred.
• 8–10+ years of experience in performance marketing, acquisition, or growth roles, preferably within DTC ecommerce, beauty, fashion, wellness, or consumer brands.
• Experience managing and scaling large performance budgets across multiple channels with a focus on profitable growth.
• Deep, hands-on expertise in Paid Social and Paid Search, including Meta Ads, TikTok, Google Ads (Search, Shopping, YouTube), and related platforms.
• Strong understanding of growth metrics and unit economics, including CAC, ROAS, LTV, contribution margin, payback windows, and cohort performance.
• Proven experience building structured testing roadmaps across creative, bidding, targeting, and landing pages, and converting learnings into scalable programs.
• Strong analytical and quantitative skills, with proficiency in tools such as Excel, Triple Whale, Fospha, or similar analytics platforms, and ad platform reporting.
• Experience with attribution and measurement, including incrementality testing, lift studies, and working with analytics or data science partners on MMM and cross-channel performance insights.
• Demonstrated ability to translate data into clear strategies and compelling stories for senior leadership, including succinct performance recaps and strategic recommendations.
• Experience collaborating closely with Creative, Brand, CRM, Ecommerce, and Product to connect acquisition with onsite experience, lifecycle, and retention.

Preferred

• Experience working with beauty, fashion, or lifestyle brands, particularly those with strong DTC and omnichannel presence.
• Exposure to CTV/OTT, audio/podcast, affiliate, and influencer channels as part of an integrated growth strategy.
• Experience with or interest in AI-driven workflows, such as automated creative testing, dynamic audience segmentation, and predictive modeling for LTV and churn.
• Comfort working with BI tools (for example, Looker, Tableau, or similar) and customer data platforms or CRM platforms.
• A passion for storytelling, brand building, and creating performance campaigns that feel on-brand and elevated, not just transactional.

Benefits

• Additional details pertaining to health and wellness benefits, PTO, financial Ssecurity, and employee perks can be located on the official job announcement via the LBP careers website.