Responsibilities

• Own the Growth Engine
• Oversee the media buying strategy for high-velocity DTC brands, managing aggressive monthly budgets while maintaining efficiency.
• Shift the focus from "Platform ROAS" (vanity metrics) to "MER" (Marketing Efficiency Ratio) and "Contribution Margin." You care about real profit, not just what Facebook claims it generated.
• Architect complex scaling structures that allow us to 10x spend without tanking CPA.
• Scientific Media Buying
• Implement rigorous A/B testing protocols for audiences, bid strategies (Cost Caps vs. Lowest Cost), and landing pages.
• Master the technical side of growth: CAPI integrations, pixel hygiene, offline conversion tracking, and multi-touch attribution.
• Diagnose funnel leaks instantly. If the CTR is high but the Conversion Rate is low, you know exactly which lever to pull.
• Feed the Creative Loop
• Act as the "Truth Teller" to the Creative Department. You will provide the hard data that dictates what the studio shoots next.

Requirements

• The "Quant" Marketer
• 7+ years of experience in paid social media buying (Meta/TikTok) or growth marketing leadership.
• You dream in spreadsheets. You understand the relationship between CPM, CTR, CR, and CPA better than anyone else in the room.
• A High-Volume Scaler
• You have experience managing monthly ad spend in the 6-figure and 7-figure range. $500/day budgets don't scare you; they bore you.
• You understand that "Creative is the new Targeting," and you know how to structure ad accounts to let the creative do the heavy lifting.
• A Technical Operator
• You aren't afraid of the backend. You understand how iOS14+ changed the landscape and you know how to triangulate data using tools like Triple Whale, Northbeam, or GA4 to find the truth.
• You are calm under pressure. When an ad account gets disabled or a pixel breaks, you fix it.

Benefits

• Competitive Compensation: $80,000-100,000/year.
• High-Impact Work: Manage millions in ad spend for high-growth DTC brands where your decisions directly impact the P&L.
• Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
• Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.