Responsibilities

• Own and develop the brand paid media strategy across channels, balancing brand and performance goals.
• Partner with Brand Marketing, Site Experience, Creative as well as Amazon commercial team to ensure paid media aligns with broader marketing calendar priorities, and business objectives.
• Lead annual and quarterly media planning, budgeting, and forecasting.
• Define the role of each channel across the full funnel in close collaboration with paid media agency
• Oversee strategy, investment, and performance across:
• Awareness Tactics (including CTV, Online Video, Display, OOH, Audio, Print, Programmatic, etc)
• Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, other emerging platforms)
• Paid Search (Google, Bing, Shopping)
• Influencer partnership amplification (in collaboration with Influencer teams)
• Serve as expert consultant for all other on and off-platform paid media investment

Requirements

• 12+ years of paid media experience, ideally working with premium health/beauty or category adjacent brands. Previous media agency experience required.
• Has worked on both Agency and Client side.
• Experience leveraging MMM/Incremental ROI tools.
• Proven experience owning multi-channel media budgets with a balance of brand building and performance mindset.
• Strong strategic mindset with deep hands-on channel knowledge.
• Demonstrated success managing and scaling agency partnerships.
• Comfortable operating in fast-paced, growth-oriented environments with lean team resources.

Benefits

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!