Director, Patient Marketing

Responsibilities

• Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging.
• Lead the strategy and execution of a robust multi-channel media plan (TV, digital, social) by aligning high-impact content delivery (ads, videos, website) to patient preferences and patterns.
• Develop, deploy, and continuously optimize unbranded and branded communications and media assets, to ensure strong patient education and engagement.
• Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
• Collaborate across functions – including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, advocacy, compliance, medical, legal and regulatory teams.
• Effectively engage agency partners, handle scopes of work and develop plans to ensure timely execution of initiatives; Foster a collaborative relationship to drive team success.
• Build business cases to secure necessary investment, contribute to Patient Marketing budget management, and ensure tracking of resources.
• Collaborate in building scenario-based investment recommendations that directly support brand goals, strategic imperatives and critical success factors

Requirements

• You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry.
• Patient marketing experience, in a fast-paced environment
• Proven track record in multi-channel media and planning and execution, including website strategy
• A creative, “what’s possible” attitude that always puts the patient first
• Sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions
• Excellent communication and storytelling – written, verbal and visual
• Skilled in both strategy and execution - with strong marketing fundamentals
• Experience in managing external partners (e.g. consultants, agencies) required

Benefits

• Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
• 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
• Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
• Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back