Director, Partnership Marketing, UFC & ZB

New York City, NY

$135K/yr – $180K/yrSenior Level8+ years exp

Posted 1 month ago

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Job Summary

Own and orchestrate cross-functional partnerships for UFC and Zuffa Boxing, turning brand relationships into revenue while aligning with enterprise marketing, events, and legal priorities.

  • Lead end-to-end partnership management and renewals for UFC & Zuffa Boxing, driving revenue and partner value.
  • Coordinate strategy across Marketing, Events, Brand, and Legal to ensure partner programs align with UFC initiatives.
  • Build and mentor a high-performing partnerships team, fostering a growth mindset and proactive client service.

Job Description

Responsibilities

  • Lead the end-to-end management of commercial partnerships for UFC & Zuffa Boxing to deliver on partner’s brand and business goals.
  • Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
  • Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC & Zuffa Boxing initiatives.
  • Act as on-site partnership lead at WWE events, including oversight of experiential integrations and partner experiences.
  • Build and develop relationships with brand partner contacts, including client hosting at UFC & Zuffa Boxing events.
  • Drive revenue by leading all renewals, upsells, and cross-sells for UFC & Zuffa Boxing while unlocking new revenue opportunities across the TKO enterprise.
  • Support VP in in developing a high-performing consultative, insight-driven strategic marketing team.
  • Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
  • Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.

Requirements

  • 8+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
  • Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.
  • Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
  • Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships.
  • Exceptional executive communication and stakeholder management skills.
  • Experience building and mentoring high-performing teams.
  • Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.

Benefits

  • robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
  • growth and developmental opportunities and short- and long-term incentives
Ultimate Fighting Championship logo

Ultimate Fighting Championship

About UFCUFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 228 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO), and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram and TikTok.

Founded in 1993
USA
2.7K employees (632 in marketing)