Responsibilities

• Develop annual and quarterly partner- and program-level marketing plans aligned to partner goals, learner demand, and revenue targets.
• Translate strategic priorities into actionable campaigns, messaging, content, and channel mix recommendations.
• Represent marketing strategy in partner meetings, providing insights, performance readouts, and recommendations.
• Support market research, competitor analysis, and segmentation work to inform program positioning and demand planning .
• Lead the development, execution, and optimization of integrated paid and organic marketing campaigns across search, social, display, web, email, and content.
• Ensure campaigns are on-brand, audience-aligned for each partner’s program needs.
• Collaborate with internal teams on creative briefs, website updates, landing pages, and CRM workflows.
• Monitor campaign and funnel performance through dashboards and reporting tools.
• Track and report KPIs including volume , conversion rates, cost, and ROI.
• Implement continuous testing and optimization to maximize performance throughout the year.

Requirements

• 6–10 years of marketing experience, with demonstrated success in digital, campaign, or partner or account-based marketing.
• Experience in higher education, online learning, or performance-driven marketing preferred.
• Strong understanding of paid and organic channels, creative development, and content strategy.
• Proficiency with marketing analytics tools, dashboards, and KPI-driven performance management.
• Excellent communication and relationship management skills, including comfort presenting to partners and stakeholders.
• Experience leading teams and managing budgets.
• This position is based full-time in one of our Boundless Learning offices (Chandler, AZ or Orlando, FL)