Director, Partner Marketing

Bellevue, WA (On-site)

$170K/yr – $190K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own the partner marketing engine for a tech ecosystem, shaping strategy and programs for VARs, ISVs, and Alliance partners while leading a cross-functional team and executive-facing partnerships.

Growth ownership: Build and scale partner-led programs across platforms, including AI-enabled enablement and budgets.
Team & governance: Lead a hybrid team, coach executives at Tier 1 partners, and drive quarterly business review alignment.
Cross-functional execution: Align with Integrated Marketing, Product Marketing, and Communications to accelerate partner adoption and impact.

Job Description

Responsibilities

Build and drive Acumatica’s partner marketing strategy, including tailored approaches for VARs, ISVs, and Alliance partners.
Lead and manage a high-performing partner marketing team consisting of full-time employees, contractors, and agencies.
Build, scale, and optimize partner marketing programs leveraging Acumatica’s Marketing Automation Platform, Social Syndication Platform, and other tools.
Guide and coach the team in creating and delivering communications and plans to drive awareness and adoption of Acumatica Partner Marketing Programs.
Host and lead calls with top executives of Tier 1 partners, provide expert advice and feedback on partners’ marketing performance, and attend Tier 1 partner QBRs as part of Acumatica’s leadership team.
Oversee Acumatica’s Alliance Partner Marketing, lead calls with Alliance Partner executives when needed, and play a key role in removing barriers both within and outside Acumatica.
Collaborate closely with Acumatica’s marketing leaders—including the VP of Integrated Marketing, VP of Product Marketing, VP of Communications, and others—to ensure alignment and collaboration.
Educate and inform partner sales and partner enablement teams on Partner Marketing Programs and Platforms.
Drive innovation in partner marketing enablement tools and programs, including implementing AI technologies in partner marketing processes and the tech stack.
Take responsibility and accountability for program performance, regularly updating the executive team on results.

Requirements

10+ years of relevant work experience in B2B partner marketing and demand generation in high-technology, channel-driven companies.
7+ years of partner marketing experience.
7+ years of experience managing and building integrated marketing campaigns.
Strong record of success in building and scaling global partner programs.
Excellent program management and organizational skills.
Superior communication skills, including public speaking experience; comfortable with executive audiences and able to influence key decision-makers.
Strong analytical skills; experience collecting and interpreting data from multiple sources to make solid business recommendations. Advanced proficiency in Excel, Tableau, and HubSpot.
Solid understanding of marketing techniques and ability to apply them to partner needs. Ability to generate fresh ideas for partner-led marketing programs and develop new approaches.
Ability and willingness to implement new tools and technologies.
Strong combination of strategic expertise with a hands-on, results-oriented, and agile approach.

Benefits

healthcare benefits (medical, dental and vision insurance for you and your dependents)
employer paid Short-Term/Long-Term Disability and Basic life coverage
401(k) plan with company match
Flexible time off, sick and safe leave

Acumatica

3.8 Glassdoor

Acumatica Cloud ERP is a comprehensive business management solution designed for today's digital economy. Born in the cloud, it fosters connected, collaborative work environments. Tailored explicitly for small and mid-market companies, Acumatica's flexibility, customer-friendly practices, and industry-specific functionality empower businesses to adapt to rapid market changes and seize control of their future.

Founded in 2006

Bellevue, Washington, USA

702 employees (42 in marketing)

www.acumatica.com

70% recommend to a friend

94% CEO approval