Director of Paid Social

New York, USA (Remote)

$76K/yr - $93K/yr (Est.)Director/Executive3+ years expFull time

Posted 4 months ago

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Job Summary

Lead paid ads strategy and execution for a premium family wellness brand.

  • Strategize, launch, optimize, and scale paid ads initiatives.
  • Must-have: 3+ years experience managing and scaling paid ads campaigns.
  • Standout: Collaborate with creative to test and scale high-performing concepts.

Job Description

Responsibilities

  • Strategize, launch, optimize, and scale paid ads initiatives.
  • Own budget pacing, bid strategies, and channel-level performance.
  • Partner closely with the creative team to test, iterate, and scale high-performing ad concepts.
  • Analyze performance data and deliver clear insights, learnings, and recommendations.
  • Continuously identify opportunities to improve CAC, ROAS, and overall efficiency.

Requirements

  • 3+ years experience of managing and scaling paid ads campaigns
  • Proven track record managing meaningful budgets with strong performance outcomes.
  • Deep experience testing and iterating on a high volume of creative assets.
EllaOla logo

EllaOla

EllaOla is reinventing family health. We are the first unflavored powder vitamin brand developed with pediatricians, dietitians and gastroenterologists. Our vitamins provide comprehensive nutrition optimizing the growth potential for the brightest future.

Founded in 2021
New York, New York, USA
13 employees (5 in marketing)

Traffic Signals

Monthly Visitors
481.1K
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
21.8%
Direct
61.1%
Referral
5.1%
Social
9.8%
Paid
1.9%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
4 (31% of company)