Director, Paid Search

USA (Remote)

$120K/yr – $130K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

Lead a Paid Search leadership function, guiding a team of managers and associates while driving enterprise client strategies, cross-channel initiatives, and long-term growth opportunities across accounts.

  • Develop and mentor the Paid Search team while shaping strategic client initiatives
  • Drive data-informed, cross-channel paid search strategies aligned to business goals
  • Collaborate across Client Services and channel teams to uncover growth and improve efficiency

Job Description

Responsibilities

  • Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support
  • Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts
  • Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals
  • Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities
  • Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies
  • Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices
  • Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio
  • Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise
  • Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth
  • Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations

Requirements

  • 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
  • 2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts
  • Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
  • Experience with data analytical tools such as Google Analytics
  • Strong working experience in Google suite, Excel, Asana (project management)
  • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.
  • A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
Wpromote, LLC logo

Wpromote, LLC

3.7 Glassdoor

Wpromote is the independent marketing agency that breaks down the barriers between brand and the bottom line. We've joined forces with creative powerhouse Giant Spoon to help our clients transform bold ideas into decisive action and business impact by uniting strategy, media, creative, and data into one fully integrated playbook. Trusted by high-growth innovators like Vuori and Peacock, category leaders like Intuit QuickBooks and Strava, and bold brands like Equinox and Aritzia, we work with brands ready to unleash their challenger spirit because they refuse to stand still. Our experts understand how to make the most of every touchpoint across the full customer journey to drive business outcomes CFOs love. By harnessing, augmenting, and accelerating the power of human intelligence and creativity with our industry-leading Polaris IQ technology, we stay ahead of the culture and make sure our clients are ready to move first, move fast, and move confidently so they can outsmart the competition and win.

Founded in 2001
El Segundo, California, USA
675 employees (282 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$120K/yr – $130K/yr

Taken straight from the job posting.

See all Wpromote, LLC salaries

Marketing Team

Marketing Team Size
282 (42% of company)
Marketing Roles Posted (Last 30 Days)
13

Funding

Last Raise
Private Equity

Funding History

  • Mar 2018
    Private Equity

Traffic Signals

Monthly Visitors
479.7M
Monthly Google Ads Budget
$37.5K
Traffic Source Mix
Search
4.6%
Direct
54.3%
Referral
9.9%
Social
27.9%
Paid
1.2%

Headcount Trend

Current headcount: ~675

Recent News

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Director, Paid Search

Wpromote, LLC · USA · Remote