Director, Paid Search

Responsibilities

• Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance.
• Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to enhance return on investment and effectiveness.
• Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity.
• Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.
• Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s standards and drive client success.
• Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.
• Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.
• Cross-Functional Collaboration: Collaborate with media, creative, and analytics teams to ensure cohesive and integrated strategies across all marketing channels.
• Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.
• Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.

Requirements

• 7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results.
• Demonstrated experience developing, managing, and optimizing app campaigns across Google Ads and Apple Ads, with a strong understanding of app campaign strategy, app install and in-app conversion measurement and attribution, is a strong plus.
• 3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership.
• Advanced hands-on knowledge of Search Ads 360 (SA360), Google Ads, Google Shopping, and Performance Max, including campaign architecture, bidding, budget management, optimization, troubleshooting, and measurement.
• Connect paid search strategy to the full retail customer journey by incorporating ecommerce demand, merchandising priorities, promotions, seasonality, product availability, Local Inventory Ads, regional or store-level goals, and online-to-offline measurement where applicable.
• Experience supporting a home improvement, home furnishings, building materials, or another high-consideration retail client with a large SKU assortment is a plus.
• Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions.
• Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams.
• Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they harmonize with search marketing efforts.
• Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.

Benefits

• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements