Director, Paid Media

Responsibilities

• Paid Media Strategy & Planning: Develop and lead integrated paid media strategies across social, search, programmatic, video and other channels, aligning audience insights and investment recommendations with client objectives.
• Campaign Leadership & Optimization: Oversee campaign execution, budgets, pacing and optimization while maintaining hands-on involvement in paid social and search to ensure effective delivery and performance.
• Measurement & Performance Insights: Analyze campaign and website performance, translating data into actionable recommendations that inform optimization, future planning and client decision-making.
• Client Leadership & Strategic Counsel: Serve as a trusted media advisor to clients, presenting strategic recommendations, communicating campaign performance and identifying opportunities to strengthen media programs.
• Media Partnerships & Innovation: Evaluate media partners, platforms and emerging technologies, guiding vendor selection and negotiations while sharing insights and best practices across the agency.
• Integrated Communications & Collaboration: Partner across strategy, creative, analytics and account teams to connect paid media with broader communications programs and ensure content and channel strategies work together.
• Team Leadership & Talent Development: Lead and mentor junior team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development: Contribute to new business opportunities, identify ways to expand client engagements and help strengthen Zeno's paid media capabilities through emerging trends, tools and strategic thinking.

Requirements

• 6+ years of experience in paid media, digital marketing, media strategy or related fields within an agency or similar environment.
• Experience developing and leading paid media strategies across social, search, programmatic and other digital channels.
• Hands-on experience with advertising platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager.
• Strong understanding of campaign performance, audience targeting, budget management and optimization strategies.
• Experience interpreting media and website performance data to develop actionable recommendations.
• Understanding of programmatic media, digital partnerships and how different channels support client objectives.
• Experience managing client relationships and presenting media strategies, performance insights and recommendations.
• Strong project and account management skills, including experience overseeing multiple campaigns, budgets and priorities.
• Experience collaborating across strategy, creative, analytics and integrated account teams.
• Experience mentoring and developing junior team members.

Preferred

• Experience with additional paid media platforms, including Pinterest, Snapchat or emerging channels.
• Familiarity with media planning and financial management platforms such as Prisma.
• Experience using audience research and intelligence tools such as Resonate.
• Experience supporting healthcare or other regulated industries.
• Experience contributing to new business pitches, organic client growth or agency thought leadership.

Benefits

• Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.