Director, Paid Media

New York, USA (On-site)

$120K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and team leadership for a global agency across direct response and branding campaigns.

  • Own planning, execution and reporting of paid campaigns across direct response to branding.
  • Must-have: 7+ years in media planning, buying and measurement on Meta/Google/TikTok.
  • Standout: Manages a media team across accounts with focus on career growth and process improvements.

Job Description

Responsibilities

  • Oversee the planning, execution and reporting of paid campaigns with objectives ranging from direct response to branding and awareness
  • Act as the primary point of contact for clients as it pertains to media plans, measurement solutions and creative best practices
  • Collaborate with the Group Director of Media to develop and implement processes to make the department more efficient
  • Partner with Group Directors on Creative Strategy & Planning teams to ensure media plans are aligned with the larger campaign strategy and content requirements of our clients
  • Manage a team of media strategists and media associates, keeping track of day-to-day tasks and working on their individual career growth with accounts across the agency
  • Occasionally assist in new business pitches and own internal workstreams focused on implementing paid media best practices

Requirements

  • 7+ years’ experience of media planning, buying and measurement experience across self-serve ad platforms such as Meta Ads, Google Ads, TikTok Ads and more. Programmatic and/or other media buying experience a plus (e.g. OOH, Audio, etc.)
  • Experience using budget planning and estimation tools for budget allocations and leveraging research/platform insights tools to build audience segments
  • Strong deck building skills, including formatting presentation decks, inserting charts/graphs and translating data insights into a story
  • Expert-level ability to analyze large datasets and formulate into actionable insights. Regular use of functions such as pivot tables, VLOOKUPs, and data organization.
  • 3+ years of experience managing a team of direct reports
  • Ability to work autonomously, identifying and solving problems that arise on accounts and within the agency as it relates to media strategy
  • The ability to translate metrics into insights into action and ensure all reporting are meeting business needs
  • Experience collaborating with creative and influencer teams to traffic creatives and recommend paid creative best practices
  • A deep understanding of media measurement, including brand lift studies, Google analytics tracking and attribution
  • Experience using media to solve brand/business challenges
  • Experience investigating consumer behavior/attitudes on social/digital channels
  • A demonstrated passion for and understanding of paid media
  • Commitment to excellence — working non-standard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
  • Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.

Preferred

  • Programmatic and/or other media buying experience a plus
  • Direct response/Performance marketing experience for driving e-comm, app install, or other lower-funnel KPIs is a plus
  • Previous agency experience is a plus
  • Innate curiosity and entrepreneurial spirit

    Marketing Team

    Marketing Team Size
    45 (8% of company)
    Median Career Experience
    10 years
    Median Tenure
    3.6 years
    Marketing Roles Posted (Last 30 Days)
    5