Director, Paid Media (Temporary) at Authentic Brands Group | New York City, NY | $140K/yr – $160K/yr

Authentic Brands Group

Director, Paid Media (Temporary)

New York City, NY (On-site)

$140K/yr – $160K/yrDirector/Executive8+ years expTemporary

Posted 3 weeks ago

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Job Summary

Own paid media growth across a full funnel for a high growth e commerce business, coordinating cross channel campaigns from search to CTV and programmatic. Drive audience targeting, testing, and landing page optimization with analytics support to continuously lift new customer acquisition and conversions.

Own multi channel acquisition: plan and optimize across Google, Meta, programmatic, and partner channels
Experiment and scale: test new channels and tactics to expand reach and efficiency
Align with analytics and product teams to refine segmentation and attribution for personalized campaigns

Job Description

Responsibilities

Develop full funnel paid media strategies across key channels including paid search, social media, display, CTV, affiliate marketing, OOH, and paid media partnerships
Collaborate with internal teams (data, creative, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and landing page performance
Manage and optimize full funnel campaigns to achieve aggressive growth targets
Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve efficiency
Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring that the right message reaches the right audience
Utilize analytics tools to track and measure campaign performance, providing actionable insights to improve future campaigns to the relevant teams
Collaborate with the analytics team to refine audience segmentation and ensure personalized acquisition strategies
Oversee development and execution of acquisition strategies to maximize traffic, new customer acquisition, and conversion across all websites
Ensure campaigns are aligned with overall business objectives and performance goals

Requirements

8+ years of paid media experience, with a strong focus on digital channels such as CTV, content monetization, and paid social
Proven track record of developing and executing successful full funnel paid media strategies for high-growth eCommerce or digital companies
Hands-on experience managing large-scale digital marketing campaigns across multiple channels (e.g., Google, Meta, affiliate marketing, programmatic)
Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights
Deep understanding of audience targeting, customer segmentation, and marketing attribution
Excellent communication and presentation skills, with the ability to clearly convey strategy and performance insights to senior stakeholders

Authentic Brands Group

2.8 Glassdoor

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.For more information, visit authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010

New York, New York, USA

639 employees (225 in marketing)

corporate.authentic.com

44% recommend to a friend

39% CEO approval