Director Paid Media

Responsibilities

• Build and execute comprehensive, full-funnel paid media strategies aligned to the customer journey
• Define channel roles and investment priorities across paid social (Meta, TikTok, Reddit), paid search (Google, Bing), programmatic display, video (YouTube, CTV/OTT), and specialty/travel intent platforms
• Develop audience-first media frameworks that map targeting strategies, creative messaging, and channel deployment to distinct audience segments and behavioral motivations
• Identify and evaluate emerging platforms, ad products, betas, and optimization opportunities to maintain a competitive advantage
• Translate business objectives into clear media objectives with defined KPIs
• Oversee and optimize media budgets, ensuring disciplined allocation/optimization to maximize ROAS and efficiency
• Establish and maintain profitability guardrails, including CPA and cost-per-ticket targets, modeling media cost against media-contributed outcomes to isolate paid media efficiency
• Use Media Mix Modeling (MMM) tools to quantify incremental revenue contribution by channel and inform budget optimization decisions
• Monitor pacing, delivery, and spend efficiency on a weekly basis, proactively reallocating investment toward higher-yield opportunities
• Mentor, manage, and develop marketing team members, fostering a culture of accountability, intellectual curiosity, and continuous improvement

Requirements

• 8+ years of progressive experience in paid media or performance marketing, with demonstrated experience managing agency relationships and large-scale media budgets (seven figures or above) with accountability for ROAS, CPA, and revenue targets
• Deep platform expertise across paid social, paid search, programmatic/display, and video
• Strong analytical foundation with hands-on experience in attribution modeling, incrementality testing, and Media Mix Modeling tools or methodologies
• Proficiency with analytics and reporting platforms such as Tableau, Google Analytics, or equivalent BI tools
• Experience developing audience-first media strategies using behavioral, demographic, psychographic, and geographic segmentation
• Excellent executive communication skills with the ability to distill complex data into concise, insight-driven recommendations
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

Preferred

• 3 or more years in a leadership or director-level role
• Experience in entertainment, hospitality, or live events preferred, with familiarity with ticketing ecosystems and event-based customer journeys
• Demonstrated leadership ability with a record of mentoring and developing high-performing teams.
• Exceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment.

Benefits

• Growth and longevity for our employees are top priorities here.
• We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers.