Responsibilities

• Define and lead Cuisinart’s integrated, full-funnel media strategy to drive consumer acquisition, engagement, and revenue growth
• Translate business objectives into clear, actionable media plans that balance brand building and performance outcomes, with emphasis on a social-first approach
• Identify new growth opportunities across platforms, formats, and emerging technologies (including AI-driven targeting and personalization)
• Oversee cross-channel campaign strategy, activation, and optimization across paid digital, social, programmatic, search, and emerging media
• Ensure campaigns are powered by audience insights, real-time performance data, and rigorous testing frameworks
• Continuously improve media effectiveness, driving gains in efficiency, conversion, and scale
• Lead a cohesive social and influencer strategy spanning organic content, creator partnerships, and paid amplification
• Shape Cuisinart’s voice and presence across platforms, building brand affinity, cultural relevance, and community engagement
• Guide agencies and internal teams in developing breakthrough content that connects creatively and performs commercially
• Build, lead, and inspire a high-performing team of digital marketers, elevating capabilities across media, social, and analytics

Requirements

• Leadership & Strategy: Proven ability to define and execute high-impact media and digital strategies that deliver measurable business results
• Strong commercial mindset with experience linking marketing performance to business outcomes
• Media & Digital Expertise: Deep expertise across paid media, social, influencer, and performance marketing ecosystems
• Experience managing complex, multi-channel campaigns across digital platforms, retail and eCommerce
• Data & Analytics Fluency: Advanced proficiency in analytics, attribution, and performance optimization
• Experience leveraging data, insights, and AI-driven tools to inform decisions and improve outcomes
• Cross-Functional Influence: Strong collaborator with the ability to align diverse stakeholders and drive integrated execution
• Excellent communication skills, with the ability to present insights and recommendations to senior leadership
• Team Development: Experienced people leader who builds high-performing teams and fosters a culture of innovation, accountability, and agility / continuous improvement

Benefits

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office