Responsibilities

• Develop and implement paid media strategies to achieve company marketing and sales goals.
• Oversee the planning, execution, and optimization of campaigns across platforms such as Google Ads, Facebook, LinkedIn, and programmatic channels.
• Manage paid media budgets and ensure efficient allocation of resources for maximum ROI.
• Collaborate with creative and content teams to develop compelling ad creatives and messaging.
• Analyze campaign performance data, generate reports, and make data-driven recommendations to improve results.
• Lead, mentor, and develop the paid media team to foster growth and ensure high performance.
• Stay current with the latest trends, tools, and best practices in digital advertising.

Requirements

• Proven experience as a Director of Paid Media or similar leadership role in digital marketing.
• Deep knowledge of paid media platforms, tools, and technologies.
• Strong analytical skills with ability to interpret data and optimize campaigns accordingly.
• Experience managing sizable budgets and delivering high-impact media campaigns.
• Excellent leadership, communication, and team management abilities.
• Ability to work collaboratively with cross-functional teams.
• Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home
• Wellness Resources