Responsibilities

• Own paid social strategy and execution with primary emphasis on Meta Ads Manager.
• Build and manage budget pacing, forecasts, and monthly/quarterly spend plans across campaigns and channels.
• Drive full-funnel campaign strategy: audience targeting, bidding strategy, campaign structure, and budget allocation to maximize ROAS/CPA targets.
• Monitor performance daily; diagnose fluctuations in CPMs, CPCs, conversion rates, and account health.
• Stay current on Meta platform changes (iOS/privacy updates, Advantage+ campaigns, algorithm shifts) and adjust strategy proactively.
• Own the creative pipeline that feeds the paid social program, directing the work of an internal creative/content team and/or external creative agency (this role does not source creators directly).
• Build and maintain a creative brief process that translates performance data and testing insights into clear direction for the internal team or agency partner.
• Manage creative production cadence and timelines in partnership with the internal team/agency to ensure a consistent volume of fresh, testable assets (static, video, UGC)
• Run structured testing programs (creative, audience, offer, placement) and translate results into scaling decisions and future creative briefs.
• Evaluate creative performance and provide feedback to the internal team/agency to continuously improve output quality and testing velocity.

Requirements

• 10+ years of hands-on experience in paid social media buying/management, with deep specialization in Meta Ads Manager.
• Proven experience managing annual paid social/media budgets of $5M or more.
• Demonstrated experience managing a creative pipeline in partnership with an internal creative team and/or external creative agency (briefing, feedback, production cadence).
• Strong track record of scaling campaigns while maintaining or improving efficiency (ROAS, CPA, CAC).
• Deep understanding of Meta's ad auction, campaign structures (CBO/ABO), Advantage+ suite, and post-iOS14.5 measurement landscape (CAPI, aggregated event measurement).
• Experience with creative testing frameworks and translating creative performance data into actionable briefs.
• Strong analytical skills — comfortable building/interpreting pacing models, forecasts, and performance dashboards.
• Excellent communication skills; experience presenting to senior/executive stakeholders.
• Experience with secondary paid social platforms (TikTok, Snap, Pinterest, Reddit) a plus.
• Familiarity with attribution/analytics platforms (e.g., Domo, Databricks, Triple Whale, Northbeam) a plus.

Preferred

• Experience in [subscription / DTC / cybersecurity or relevant industry] a plus
• Experience managing or mentoring a small team of media buyers
• Agency-side and in-house experience