Responsibilities

• Lead Paid Media Strategy
• Define, develop, and continuously evolve the company's global paid media strategy aligned with business objectives, commercial priorities, and brand strategy.
• Own global paid media investment strategy while providing governance and strategic leadership across priority markets.
• Develop annual paid media strategies and investment plans that support customer acquisition, demand generation, product launches, revenue growth, and market share objectives.
• Identify emerging media opportunities, advertising technologies, and innovative channels that strengthen competitive advantage.
• Establish paid media governance, channel standards, measurement methodologies, agency operating models, and best practices across markets.
• Serve as the company's paid media subject matter expert and trusted advisor to senior leadership.
• Lead performance across the entire customer journey—from awareness and engagement through acquisition, conversion, retention, and customer lifetime value.
• Develop sophisticated audience strategies utilizing first-party data, CRM insights, remarketing, retention audiences, lookalike modeling, and lifecycle marketing.
• Continuously optimize targeting, creative, bidding strategies, channel mix, and budget allocation to maximize performance and return on advertising spend.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
• 8+ years of progressive experience in paid media, digital marketing, media strategy, or performance marketing.
• 3+ years of people leadership experience required.
• Demonstrated success developing and executing multi-channel paid media strategies.
• Strong North American paid media leadership experience with demonstrated success operating in matrixed organizations.
• Experience managing significant paid media budgets and optimizing investment performance.
• Proven success managing media agencies and strategic vendor relationships.
• Demonstrated experience leading media agency RFPs, agency evaluations, partner selection processes, and contract negotiations.
• Strong expertise across Google Ads, Meta, LinkedIn, DV360, YouTube, programmatic advertising, retail media, and emerging digital channels.
• Experience utilizing analytics to optimize campaign performance and media investments.

Preferred

• Master's degree preferred.
• Professional certifications in Google Ads, Meta Blueprint, Google Analytics, LinkedIn Marketing Solutions, DV360, or related advertising platforms preferred.
• Experience within healthcare, medical device, consumer products, or FMCG industries preferred.
• Experience working within regulated environments preferred.

Benefits

• Comprehensive benefits plan
• 401K with match
• Pension Plan
• 16-week Paid Parental Leave
• Generous PTO package, plus 14 paid holidays
• The opportunity to shape the global paid media strategy for an innovative consumer brand
• A collaborative culture where your ideas and expertise make a measurable impact
• A great place to work!