Director, Paid Media & Partnerships

Responsibilities

• Paid Media & Strategic Partnerships Develop and manage paid media advertising campaigns, paid media partnerships, and event partnerships that advance API's advocacy objectives.
• Lead paid advertising in Washington, DC in coordination with the research, data, grassroots, and issue advocacy teams. Align state advertising programs with our industry branding goals.
• Identify opportunities for sponsored content, executive visibility, speaking engagements, and industry collaborations.
• Evaluate partnership opportunities and provide recommendations to API leadership regarding investments, audience reach, and strategic value.
• Executive Visibility & Industry Events Develop strategies to elevate API's presence at conferences, forums, industry meetings, and other external engagements.
• Represent API at executive-level meetings, conferences, and public-facing events.
• Coordinate executive speaking opportunities and support preparation of presentations, messaging, and event materials.
• Partner with member companies and joint trades to maximize API visibility and influence at key industry moments.
• Lead the development and execution of initiatives that strengthen awareness, understanding, and reputation of the natural gas and oil industry and API's role as its leading trade association.
• Collaborate with internal stakeholders to identify opportunities to elevate API's thought leadership and industry leadership.

Requirements

• 10-12+ years of experience in public affairs, corporate affairs, public relations, brand management, event strategy, media relations, or related fields.
• Minimum 3+ years of management experience.
• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Political Science, or a related field, or equivalent experience.
• Experience managing executive-level events, strategic partnerships, or external engagement programs.
• Experience with media buying, data targeting, and integrated paid media campaigns.
• Demonstrated ability to represent an organization with senior executives, industry leaders, media organizations, and external stakeholders.
• Strong presentation, public speaking, and relationship-management skills.
• Experience developing integrated communications and brand-building initiatives.
• Working knowledge of the natural gas and oil industry preferred.
• Exceptional interpersonal, organizational, and communication skills.

Benefits

• API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at api.org/about/careers/benefits.