Director Paid Media

Responsibilities

• Plans, forecasts, and guides the enterprise media investments, always weighing the need for new customer acquisition while balancing existing customers that drive immediate traffic to stores and/or site.
• Leads internal media team and external media agency to ensure flawless execution across all paid media touch points.
• Directs and reports out the ROI of all media investments on an ongoing basis, leveraging AI-driven attribution models and predictive analytics to ensure a strong understanding of incremental return on investment.
• Directs all demand and traffic-driving media for Ecommerce/App, utilizing AI-powered bidding and targeting strategies to ensure that efficiency and ROAS targets are met and that channels are performing to budgeted expectations.
• Leads the development of an AI-driven testing roadmap, incorporating machine learning insights to consistently optimize media strategy based on performance. Ensures successful test results are being incorporated.
• Develops strategies that enhance customer segmentation and targeting, using AI to identify and model high-value audiences and personalize messaging at scale, while working closely with the owned channel team to ensure all efforts are integrated via CDP.
• Champions the adoption of new and existing AI technologies, including generative AI for creative and copy development, to deliver automated, personalized, relevant, and brand-right customer messaging across segments and media channels.
• Owns relationships with multiple outside partnerships including media/measurement agencies, media tech (i.e., Hightouch, Feedonomics) and media partnerships (i.e., Pinterest, USPS MyMove, Kargo).
• Oversee all weekly and monthly reporting and insights to understand each channel’s contribution to overall performance.
• Be the internal voice for all things paid media by sharing best practices, educating teams on emerging AI trends, opportunities, and best practices, and highlighting new opportunities.

Requirements

• Bachelor’s Degree.
• 8+ Years of paid media experience.
• 3+ Years experience managing direct reports.
• Strong project management and communication skills; detail-oriented with a high degree of organization and accuracy.
• Proven ability to direct agency partnerships and cross-collaborate across internal departments.
• Self-starter, with ability to multi-task in a fast-paced environment and meet quick turn deadlines.
• Strong analytical skills with demonstrated experience using AI-powered analytics platforms, marketing automation tools, and media optimization technologies.
• Has unique ability to think beyond budgets especially when it comes to problem-solving.
• Energetic and collaborative team player with the ability to motivate others.
• Ability to thrive in a flexible, fast-paced environment with a positive attitude.

Preferred

• Retail industry experience.
• Hands-on experience with AI applications in marketing, such as lookalike modeling, churn prediction, or dynamic creative optimization.
• Familiarity with generative AI tools and their application in content creation and campaign development.
• Experience managing product feeds and affiliate programs.
• Working knowledge of CDP, MMM, and MTA

Benefits

• SUMMARY OF BENEFITS
• At Home is proud to offer competitive benefits for non-temporary positions, including but not limited to:
• Part-Time
• 401(k) W/ Employer Match
• Dental, Vision, Life, and Disability Insurance
• 25% Store Discount (Seasonal TMs Included)
• Full-Time – All Prior Benefits PLUS
• Medical Insurance
• Flexible Spending Accounts
• Paid Time Off, Holidays, and Volunteer Time