Director, Paid Media

Responsibilities

• Lead the development and execution of integrated paid media strategies across display, paid social, video, programmatic, and other emerging channels.
• Own paid media budgets and investment strategy, ensuring resources are allocated effectively to maximize ROI and support brand and revenue objectives.
• Partner with Search and Lifecycle Marketing team members to ensure cohesive strategies and impact. Understand and communicate paid media’s impact on search, affiliate, and lifecycle to build the full picture
• Partner closely with Marketing, eComm, and Analytics teams to define campaign objectives, develop audience strategies, and optimize creative and messaging.
• Use audience segmentation, consumer behavior, performance data, and market trends to strengthen targeting and improve campaign effectiveness.
• Monitor campaign performance and translate data into actionable insights, continuously optimizing strategies to improve efficiency, engagement, and growth.
• Establish, enforce, and track KPIs, analyze performance against goals, and communicate results, opportunities, and recommendations to executive leadership.
• Build and maintain strong relationships with media agencies, advertising platforms, vendors, and strategic media partners.
• Stay ahead of emerging paid media channels, technologies, industry trends, and best practices to identify new opportunities for growth.
• Lead, mentor, and develop a team of paid media professionals, fostering accountability, innovation, collaboration, and continuous improvement.

Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field; advanced degree preferred.
• 7–10+ years of experience in paid media, digital advertising, or a related field, with a demonstrated track record of driving successful multi-channel campaigns.
• Deep expertise across paid media channels and platforms, including Google Ads, Meta/Facebook Ads, LinkedIn, programmatic advertising, and digital analytics tools such as Adobe Analytics.
• Experience leading media strategy within an organization utilizing Marketing Mix Modeling (MMM)
• Strong analytical and financial acumen, with experience managing significant media budgets, interpreting performance data, and optimizing investment to maximize ROI.
• Proven experience developing audience strategies, including segmentation, retargeting, and leveraging consumer behavior insights to improve campaign performance.
• Experience leading and developing high-performing teams and managing relationships with agencies, vendors, media platforms, and external partners.

Preferred

• Advanced degree preferred.