Director of Paid Media

New York, USA (On-site)

$70K/yr - $123K/yr (Est.)Director/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid search strategy for enterprise clients, advise senior stakeholders, and lead a high-performing team to optimize performance and ROI.

  • Own end-to-end paid search strategy and cross-channel integration for enterprise clients.
  • Must-have: 7+ years in paid search with Google Ads and SA360 experience.
  • Standout: Mentors a paid search team and advises senior executives.

Job Description

Responsibilities

  • Lead the development, implementation, and optimization of paid search strategies across multiple clients and industries.
  • Own channel performance metrics (ROAS, CPA, CTR, CVR, etc.) and ensure continuous improvement.
  • Oversee the integration of paid search with broader digital campaigns (SEO, paid social, programmatic).
  • Leverage data, audience insights, and market trends to inform testing strategies and future planning.
  • Serve as the primary strategic advisor for senior clients, including CMOs, VPs of Marketing, and other executive stakeholders.
  • Build and maintain strong, trusted relationships through proactive communication, business-focused reporting, and strategic recommendations.
  • Present campaign insights, performance updates, and strategic plans in executive-level meetings.
  • Translate marketing metrics into business KPIs to demonstrate value and ROI.
  • Manage and mentor a team of paid search managers and specialists.
  • Foster a culture of curiosity, accountability, and high performance.
  • Collaborate closely with cross-functional teams including Analytics, Creative, Paid Social, and Account Services.

Requirements

  • 7+ years of paid search experience, ideally in an agency or fast-paced environment.
  • 3+ years of experience managing enterprise-level or senior executive clients.
  • Proven success in leading multimillion-dollar search budgets with a focus on performance and ROI.
  • Deep knowledge of platforms such as Google Ads, Microsoft Ads, Google Shopping, YouTube Ads, and related tools (SA360, Google Analytics, Looker Studio, etc.).
  • Strong analytical skills and comfort with attribution models, forecasting, and measurement.
  • Exceptional presentation, communication, and storytelling skills.
  • Experience leading, mentoring, and developing high-performing teams.
  • Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
  • Must have a player/coach mentality, willing to both execute and lead; ability to juggle multiple projects concurrently and set and meet deadlines
  • Skilled at receiving and providing direct feedback
  • Collaborative mindset and great teamwork skills
  • Entrepreneurial & adaptable; great learning skills
  • Curious, research-minded, data-informed
  • Able to search for possible solutions and apply them
  • Creative confidence
  • Proactive communicator
  • A sense of humor and a love of online culture
  • Thrives in a start-up culture

Preferred

  • Experience with ecommerce and lead generation campaigns.
  • Familiarity with privacy-first marketing and conversion tracking best practices (GA4, Enhanced Conversions, etc.).
  • Certification in Google Ads and/or Microsoft Ads.
  • Experience with international or multi-language campaigns is a plus.

Benefits

  • Health, Dental and Vision Insurance
  • Paid Time Off
  • Company Holidays
  • 401k
the COOL Co logo

the COOL Co

3.9 Glassdoor

The COOL Company is a leader in AI-driven advertising technology, unifying creative automation, campaign activation, and attribution intelligence into a performance-driven platform for brands, agencies, and publishers.Fueled by proprietary AI infrastructure, intelligent agents, and first-party data, The COOL Company activates billions of impressions annually, driving greater investment efficiency, personalized creative, measurable performance outcomes, and stronger monetization. Its unified ad tech platform, COOLAI, enables customers to create, activate, and optimize omnichannel ad campaigns across CTV, digital display, search, and social channels with speed, precision, and transparency.

Founded in 2012
New York, New York, USA
47 employees (8 in marketing)
79% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
25.9K
Traffic Source Mix
Search
30.9%
Direct
46.7%
Referral
13.3%
Social
6.2%
Paid
1.9%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size
7 (15% of company)

Funding

Total Funding
$10.1M
Last Raise
$5.2M
Series A, 9 years ago

Funding History

  • Jul 2017
    Series A • $5.2M
  • Feb 2016
    Seed • $2.7M
  • Mar 2015
    Angel • $2.2M

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