Director, Paid Media - 515

Responsibilities

• Own strategy across paid social, display/programmatic, video/CTV, affiliate marketing and emerging paid channels, translating business and integrated marketing priorities into clear objectives, audiences, channel roles, investment strategies and KPIs.
• Lead media and affiliate planning, allocation, pacing, forecasting and optimization, making informed investment tradeoffs across channels, audiences and business priorities.
• Own the strategy and evolution of the affiliate program, optimizing partner mix, economics and investment while identifying opportunities to expand reach, customer acquisition and incremental revenue.
• Leverage first-party and customer data to advance audience strategy, acquisition, suppression, retargeting and customer identification, connecting paid acquisition to Diamond Loyalty and longer-term customer value
• Identify opportunities to integrate Pearl experiences, partner offerings and value propositions into media and affiliate strategies, connecting customer acquisition to the broader David’s and Pearl ecosystem.
• Lead the strategic and day-to-day relationship with media agency partners, setting direction, priorities, briefs and performance expectations and holding partners accountable for recommendations, execution, optimization and business results
• Challenge agency recommendations and ensure media plans reflect David’s business priorities, customer insights, performance data and broader marketing strategy.
• Own the full media operating cycle from strategy and briefing through agency activation, optimization, measurement and recommendations.
• Build productive relationships with media platforms, affiliate networks and other external partners to identify opportunities, improve performance and bring forward emerging capabilities and best practices.
• Own performance against key customer and business outcomes, including efficient acquisition, qualified traffic, customer identification and Diamond enrollment, appointments, omnichannel revenue, media efficiency and incremental business impact.

Requirements

• 7+ years of experience in paid media, performance marketing, digital marketing or customer acquisition within a B2C environment; retail or omnichannel experience preferred.
• Deep expertise in paid social, with strong experience across display/programmatic, video/CTV and other paid media channels
• Meaningful experience leading and growing affiliate marketing programs, including partner strategy, affiliate networks/platforms, program economics or commission structures, performance optimization and measurement.
• Demonstrated experience leading external media agencies and partners, setting strategic direction and holding partners accountable for performance and business outcomes.
• Strong understanding of media investment strategy, audience development, first-party data activation, attribution, experimentation, incrementality and customer acquisition economics.
• Strong analytical and commercial judgment, with the ability to translate performance data into clear strategies, recommendations and investment tradeoffs.
• Excellent communication and influencing skills, with the ability to operate effectively across senior leadership, cross-functional teams, agencies and external partners.
• Bachelor’s degree or equivalent relevant experience.

Preferred

• Strategic growth marketer who connects business priorities, customer audiences, channels, partners and investment decisions.
• Data-driven and commercially minded decision-maker focused on measurable and incremental business impact.
• Strong agency and partner leader who sets clear direction, challenges thinking and drives accountability.
• Collaborative cross-functional influencer and clear executive communicator.
• Curious, action-oriented test-and-learn leader who is energized by building and evolving capabilities in a fast-moving environment.

Benefits

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits