Social Media Coordinator
Matcha & Marketing Agency
Los Angeles, CA (Remote)
$50K/yr - $63K/yr (Est.)In-housePart-timeIntern/new grad
8 hrs ago
Director, Organic Social
New York City, NY (On-site)
$130K/yr – $150K/yrDirector/Executive8+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own the social content engine for a luxury beauty brand, merging platform specific visuals with a strong cadence, creator strategy, and a creator program to drive organic growth.
- Own visual direction and monthly content calendar aligned to evergreen, NPD, and brand moments.
- Scale the creator program and community efforts to build brand affinity and steady asset flow.
- Collaborate with Art Director and content teams on new pillars and platform dynamics to improve reach and engagement.
Job Description
Responsibilities
- Develop and own the visual direction across platforms ensuring consistency, creativity, and brand alignment with a tailored strategy by platform.
- Concept and design in partnership with Art Director engaging content including, but not limited to static posts, carousels and videos across channels to elevate social content - branding, typography, creators - and treat the monthly feed like a GTM roll out
- Identify and optimize ideal cadence to maximize organic performance across multiple platforms.
- Creation of monthly content calendar that ties to evergreen, NPD focus, key brand moments, as well as overall brand goals/core focuses
- Oversee Community strategy in partnership with Senior Manager to foster deep brand loyalty
- Accountable for platform growth and goal setting across key metrics - followers, engagement rate, reach and impressions
- Partner with senior manager on weekly, monthly and quarterly reporting against goals and key competitors
- Relationship management with platform reps (Meta, TikTok, etc) and deep understanding of platform dynamics
- Ideate, brief, and execute on new content pillars and franchises in partnership with Content team and Senior Art Director
- Scale and manage the end to end strategy for the Content Creator program, driving brand affinity and a steady pipeline of authentic assets.
Requirements
- Bachelor’s Degree in Marketing or related field
- 8 - 10 years of experience in various social media platforms including Meta and Tiktok; luxury beauty and/or start up experience, a plus
- Proven track record for creating beautiful and engaging social content that defines trends
- Strong background in social analytics and highly skilled in content creation and Iphone editing
- High taste level and strong brand understanding
- Very platform-literate - immersed in functions and new features across platforms
- Out of the box, creative thinker with drive to self start
- Agile, highly organized individual
Benefits
- Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave.
Westman Atelier
Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone. We are creating a new standard in luxury that we like to call consciously crafted beauty. Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance. It means we are always evolving and learning. And it means we are passionately committed to products formulated with integrity. We believe makeup should do more than enhance — it should calm, nourish and balance. Westman Atelier ingredients are thoroughly and thoughtfully curated by both artist and chemist so you can enjoy skin-benefiting, non-toxic makeup that performs at the highest possible standard. Our commitment is to constantly review, research and reassess our ingredients as fresh information comes to light — in the meantime, we’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. And we promise never to use, parabens, PEGs, phthalates and many other harmful chemicals. Feel good about your skin from the inside out.
