Westman Atelier logo

Westman Atelier

Brand · Cosmetics

3.4

Company overview

Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone. We are creating a new standard in luxury that we like to call consciously crafted beauty. Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance. It means we are always evolving and learning. And it means we are passionately committed to products formulated with integrity. We believe makeup should do more than enhance — it should calm, nourish and balance. Westman Atelier ingredients are thoroughly and thoughtfully curated by both artist and chemist so you can enjoy skin-benefiting, non-toxic makeup that performs at the highest possible standard. Our commitment is to constantly review, research and reassess our ingredients as fresh information comes to light — in the meantime, we’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. And we promise never to use, parabens, PEGs, phthalates and many other harmful chemicals. Feel good about your skin from the inside out.
Founded in 2018
New York, NY, US
158 employees (39 in marketing)
52% recommend to a friend
71% positive business outlook

Salaries

Typical salary range

$17 – $19

HOUR

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People

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Headcount +20.1% year over year

Funding

Total funding

$36.9M

Last raise

$15M

Series Unknown, 26 days ago

Funding history

Feb 2026

Venture Round Westman Atelier · $15M

Jul 2022

Venture Round Westman Atelier · $7M

Nov 2021

Venture Round Westman Atelier · $5M

Dec 2020

Seed Round Westman Atelier · $5M

Mar 2019

Venture Round Westman Atelier · $4.9M

Audience

Monthly website visitors
272.7K
Month over month-16.6%
Quarter over quarter-15.1%
Top sourceDirect (56.6%)
Ad budget per month$33.6K
Average search rank50.7
Traffic source mix
Direct
56.6%
Search
33.4%
Social
4.8%
Referral
4%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

44.8K

12-mo growth

+43.7%

Monthly growth

+2.5%

News

Links