Director, Organic Growth (SEO & GEO) at SKIMS | Los Angeles, CA | $170K/yr – $190K/yr

SKIMS

Director, Organic Growth (SEO & GEO)

Los Angeles, CA (On-site)

$170K/yr – $190K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own global SEO strategy and cross-functional execution to drive organic growth with GEO/AEO, local listings, and cross-team impact.

Own the global SEO roadmap: technical and content initiatives, GEO/AEO experiments, and local listings.
Collaborate with Digital Product, Engineering, Site Merch, and Brand to embed search into roadmaps, experiences, and campaigns.
Translate organic performance into leadership-ready insights and drive end-to-end outcomes with agencies and partners.

Job Description

Responsibilities

Develop and execute a holistic global SEO + GEO/AEO strategy aligned to SKIMS business goals, balancing technical and content initiatives.
Partner closely with Digital Product, Engineering, Site Merch and Creative/Brand to ensure SEO is embedded into the digital roadmap, site experiences, and campaign planning.
Monitor, analyze, and report organic performance to leadership and cross-functional teams. Clearly communicating results, trends, risks, and future opportunities while owning outcomes end-to-end.
Serve as the resident search expert by staying ahead of algorithm shifts and industry trends, educating internal teams and external partners, and managing agencies/contractors through influence and strong operating cadence.
Own local listings as a dedicated organic growth lever and drive store reputation visibility initiatives in partnership with Retail and Customer Experience teams.

Requirements

7+ years of SEO experience with a proven track record of driving significant organic growth through a deep expertise in both technical and content strategies.
Strong proficiency in platforms including Google Search Console, SEMrush, Botify (or equivalent enterprise crawling tools), and emerging AI search measurement platforms.
Demonstrated curiosity and innovation in the evolving search landscape, AI, GEO/AEO, and the evolving search landscape, with specific examples of experimentation and impact rather than surface-level familiarity.
Highly operational mindset with the ability to roll up sleeves to build new processes, workflows, reporting systems, and scalable execution rhythms across teams and agency partners.

Benefits

Up to 100% Company Paid Healthcare (medical, dental, vision)
Kind Body Fertility Benefits
401(k) savings plan with up to 4% match
Unlimited PTO
Full Access to LinkedIn learning
Employee Discounts
Free weekly catered lunch at HQ – M/T/W/Th
Dog-Friendly office on a Thursday and Friday
Free Swag Giveaways
Annual Holiday Party

SKIMS

4.1 Glassdoor

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.

Founded in 2019

Culver City, California, USA

1.4K employees (150 in marketing)

skims.com

97% recommend to a friend

88% CEO approval